19. Worst, E. R, 2021, August 27, “16 candle alternatives that still provide relaxing scents & great light.” Worst Room, https://worstroom.com/candle-alternatives/ This article provides candle alternatives that are not fire hazards and are non-toxic. Some of these alternatives include fairy lights, lava lamps, and electric candles. If you buy candles for the scent, alternatives include wax melts, reed diffusers, oil diffusers, fresh flowers, air fresheners, and incense. Learning about this competitor will help me determine the values of still being about to use a normal candle, while adding safety features to it. 20. “History. National Candle Association.” Candles, 2020, July 2, https://candles.org/history/. This article discusses the history of candles. Candles have been used as a source of light and to illuminate celebrations for more than 5,000 years, yet little is known about their origin. The earliest use of candles is often attributed to the Ancient Egyptians, who made rushlights or torches by soaking the pithy core of reeds in melted animal fat. However, the rushlights had no wick like a true candle. It is interesting to see how far candles have come considering the alternatives that were made to capture their essence while being safe. 21. Mikko, “Brand Identity Style Guide Documents.” Logo Design Love, 22 Apr. 2018, https://www.logodesignlove.com/ brand-identity-style-guides. As I looked through other identity style guides, I recognized that other companies brand themselves successfully by maintaining consistent typefaces, colors, grids, sizes, ect. They also brand themselves by researching how their competitors advertise themselves, and poking fun at them with their own brand. The logos the companies use remain consistent in their sizes, however, when they are used in certain ads or commercials elements such as bars and varying colors come into play. For example, the Animal Planet logo is portrayed in ten different colors according to the background image the logo is presented on. In terms of specifications, many logos have exclusion lines where other types should not interfere within a certain amount of space from the logo. The logo is also combined with a slogan 82
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