or website that can only be in a specific typeface. These brands present their colors by stating the specific Pantone number value they are. The fonts are presented in a chart portraying all the symbols and characters that are included in the typeface. They ask for fonts to be a specific point size. Brands also give examples of specific print and web examples of how the logo should be used, for example, the print examples for Animal planet. 22. “World Leaders in Research-Based User Experience”, director. Nielsen Norman Group, https://www.nngroup.com/ videos/prototypes-vs-wireframes-ux-projects/. This video allowed me to learn the differences between wireframes and prototypes and in what situations each should be used. Wire frames are simplified representations of a site or app. They can be hand drawn or digital. They do not contain any visual design or color. Prototypes are more flexible, they may contain images and design and are responsive. A high fidelity prototype can look exactly like a screenshot of the screen of the final product but just doesn’t function the same way as the final. Wire frames are used to get quick feedback on a design decision and prototypes are used when you are further along in the design process. I will be sure to use this information when I create my app for senior project. It will first start out with a wire frame and then make its way to a low fidelity and then high fidelity prototype. 23. Dam, Rikke Friis, and Teo Yu Siang. “Design Thinking: Get Started with Prototyping.” The Interaction Design Foundation, https://www.interaction-design.org/literature/article/design-thinking-get-started-with-prototyping. This article provided me with information on why it is important to create prototypes. A prototype is a simple experimental model of a proposed solution used to test or validate ideas, design assumptions and other aspects of its conceptualisation quickly and cheaply, so that the designer/s involved can make appropriate refinements or possible changes in direction. Many designers get carried away in the research of their topic, and overlook creating prototypes and testing them out on the focus group to see how successful the product is, By prototyping and then testing those prototypes, you can reveal assumptions and biases you have towards your ideas, and uncover insights about your 83
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