8. Catherine Loveday, 2021, April 27, “Memory loss isn’t just an old person’s problem – here’s how Young People Can Stay mentally fit.” The Conversation, https://theconversation.com/memory-loss-isnt-just-an-old-persons-problemheres-how-you ng-people-can-stay-mentally-fit-102352. In this article, Catherine Loveday reports that memory loss is not just a problem older people deal with. In today’s society, many young people worry about their memory being not so up to par. This article talks about memory loss in young people, and why technology had something to do with it. It claims that because any information is at our fingertips with smartphones, tablets, and computers, the younger generation can not retain information due to pure laziness. Young people are forgetting simple things like shutting a window, or where they last left their wallet, but can ace a pop quiz. This research will aid my decisions on the target audience for my project. 9. “Keeps pets safe from causing, being victims of fire mishaps” Joint Base San Antonio, 2017, April 26, https://www. jbsa.mil/News/News/Article/1163760/keeps-pets-safe-from-causing-being-victims-of-fire-mishaps/. When people leave the home, one of the top worries they have is that their pets are okay. In this article, I discovered a few simple tips on how to prevent your cherished pet from starting a fire and also how to keep your pets safe. I learned that cats are often victims of house fires because they climb up on counters and knock down things such as candles. This information opens up a new target audience, pet lovers, who would buy my product. 10. Ayers, Laurie, 2017, December 2, “Candle Industry Statistics: Join & Buy Scentsy. Join & Buy Scentsy” https:// www.thrivingcandlebusiness.com/enlightening-candle-industry-statistics/. In this article, Ayers provided me with important statistical information about candles; who buys them, why they buy them, and when they buy them. U.S. retail sales of candles are estimated at approximately $3.2 billion annually, excluding sales of candle accessories. In 2008 it was 2 billion. I discovered that 90% of candle buyers are women, which is not surprising, but an incredibly high percentage. Most people buy candles for the fragrance during the win78
79 Publizr Home