ter holiday time. This information is helpful to me because it determines when my product may be the most successful on the market. 11. “Candle Safety.” Campus FireWatch, http://www.campus-firewatch.com/candles. According to this article, 85% of fatal fires have happened in off-campus housing where a vast majority of the students live. Roughly one-third (37%) of home candle fires started in bedrooms. These fires caused 36% of the associated deaths and 51% of the associated injuries. About 11% of candle fires happened because the student fell asleep and forgot to blow out the candle. It seems like candle fires are more common amongst young female students in their teens and twenties who live alone or with a roommate in an off campus apartment. This research will aid my decisions on the target audience for my project. 12. Baker, J. E, 2019, August 8, “Cat knocks over candle, sparking fire in duplex with 6 residents, 13 cats, 2 dogs, snake.” Cincinnati, https://www.cincinnati.com/story/news/2019/08/08/cat-knocks-over-candle-sparking-fire-residentsdogs-some-cats-safe-snake-status-unknown/1952573001/. This article reports on a fire that was ignited by a candle in an apartment. The fire was started when a cat knocked over a lit candle in a Pleasant Ridge duplex overnight, displacing six residents. The residents made it out safely, however several cats died and two dogs and a snake were injured. The fire was hard to fight because it spread to all floors of the building and was in the walls and small spaces. I learned from this report that it is common for candle fires to be started by pets because they can knock into it. It seems like pets are also a common victim of fires because firemen save the people first and sometimes there is not enough time to save the pets. This information opens up a new target audience, pet lovers, who would buy my product. 79
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