The number one competition for Swick is the company ALEC’s product Candle Out, an automatic lid that extinguishes candles based on an hourly timer. “The product uses a digital timer that can be set in 30 minute increments. When the timer hits 0:00, the lid will gently close and extinguish the flame” (Amazon. com). Their goal is to provide candle lovers with peace of mind. This product consists of a stand, a cylindrical glass container, a timer, and an automatic lid. It comes in different colors such as black, silver, white, and gold, and comes in sizes small and large. Although ALEC’s Candle Out is similar to Swick in terms of its goal, automatic lid, and timer, Ashley’s brand provides the user with so much more control over their candle. First off, Swick’s product design is spherical and consists of the fish bowl, moon, and soccer ball designs in order to allow the product to camouflage itself into anyone’s aesthetic. ALEC’s product does come in different colors, however the glass has no patterns on it and it is a bit of a clunky eye sore when seen in a room. Their product does not provide individuality to its consumers. In addition, Swick’s product is paired with an app that provides its users with much needed accessibility to their candle when they are not in the room. One of the most vital aspects of Swick that ALEC’s product does not have is it’s motion sensors around the rim; when something comes too close to the candle, the lid shuts and extinguishes the flame. 31
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