Another competitor for Swick is the product Candle Mate. Similar to ALEC’s Candle Out, this device is a self-extinguishing rectangular candle holder that runs on a 1-4 hour timer, and will extinguish the candle once that time is up. Candle Mate’s goal is to provide its customers with peace of mind, and to simplify their day with no more stressing over forgotten burning candles. In addition to the timer feature, the product claims it makes candles burn better, enhances their smell, and minimizes the production of soot. Ashley’s product, Swick, provides these same features and more. Ashley’s product provides its customers with the ability to customize their candle holder to their personal aesthetic; whether that is sports, astronomy, or marine life. Swick’s product design is spherical and consists of the fish bowl, moon, and soccer ball designs in order to allow the product to camouflage itself into anyone’s space. In addition, as explained before, the app that connects to the candle holder provides users with more accessibility and control over their candles no matter where they are. Swick’s motion sensors around the rim alerts the user through their app when something comes too close to the candle, and the lid automatically shuts and extinguishes the flame. 32
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