THE REVERE ADVOCATE – FRIDAY, JUNE 2, 2023 Page 7 Blue Cross Blue Shield of Mass. rolls out 100 Proud Bluebikes in celebration of Pride Month For every ride taken on a Pride-themed bike in June, Blue Cross will donate $1 to Fenway Health to support LGBTQIA+ health care BOSTON (June 1, 2023) – In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts (“Blue Cross”) is rolling out 100 rainbow-themed Bluebikes to help drive awareness for LGBTQIA+ equality during the month of June. The Proud bikes will be available across the Bluebikes system’s 13 municipalities (Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Malden, Medford, Newton, Revere, Salem, Somerville and Watertown). Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft. To mark Blue Cross’ commitment and support for the LGBTQIA+ community, the healthcare brand will also donate $1 to Fenway Health in Boston for every ride taken on a Proud bike in June*. Fenway Health, a longtime partner of Blue Cross, works to enhance the wellbeing of the LGBTQIA+ community, BIPOC individuals, and other underserved communities through innovative, equitable, and accessible health care, supportive services, and transformative research and education. As the operator of the system, Lyft will also contribute $1 per ride after the 10,000th ride. “At Blue Cross, we remain committed to contributing towards a more equitable health care system for all,” said Jeff Bellows, Blue Cross’ vice president of corporate citizenship and public aff airs. “We look forward to seeing our Proud bikes in the Bluebikes system for the fourth year in a row, enabling our local communities to come together to raise awareness for LGBTQIA+ rights while also supporting Fenway Health’s mission through their fundraising program.” “We deeply appreciate Blue Cross’ unwavering dedication to the health and wellbeing of the LGBTQIA+ community in Boston,” said Fenway Health Chief Executive Offi cer Ellen LaPointe. “We are grateful for our invaluable partnership with Blue Cross and their unwavering support of our critical care, education, and advocacy efforts. We encourage everyone to take a ride on a Proud bike to show their supRevereTV Spotlight he City of Revere honored veterans on Memorial Day this past Monday with the annual ceremony at McMackin Veterans Memorial Park (formerly known as American Legion lawn) on Broadway. RevereTV streamed the ceremony live on all outlets. The Revere Veterans Service Offi ce hosted the event, which included an unveiling of memorialized bricks as part of a yearlong fundraiser for local veterans. This year’s guest speaker was US Marine, motivational speaker and author Andrew Biggio. The Memorial Day Ceremony is now replaying on the RevereTV Community Channel and can be watched on YouTube anytime. The Department of Conservation & Recreation (DCR) kicked off summer early at Revere Beach last week. DCR Commissioner Brian Arrigo (former mayor) was joined by Executive Offi ce of Energy and Environmental Aff airs Secretary Rebecca Tepper to talk about the importance of water safety as the beach heads into its busy season. RevereTV covered this press conference as it took place across from the Markey Bridge. To view footage from the event and learn more about water safety, watch in between programming on RTV GOV over T the next few weeks. You can also watch the short video on RevereTV’s YouTube page. If you are a resident or business owner in the neighborhood around Shirley Avenue, you might want to check out this week’s “In the Loop” public service announcement. Shirley Avenue is part of MassDevelopment’s Transformative Development Initiative program, which plans to help fund improvements to communal outdoor areas in the neighborhood. To learn more about how to get involved and share your ideas, listen to this PSA on “In the Loop” playing in between programming on RevereTV or posted to all social media accounts. Head to www.shirleyave.com for more offi cial information and to get directly involved with the project. Revere held the fourth annual Pride Flag Raising Ceremony at City Hall. RevereTV live streamed this event on RTV GOV, the Community Channel, Facebook and YouTube. The ceremony was an all-inclusive event with words from community members and local offi cials. If you couldn’t attend at City Hall and missed it live on RTV, coverage of the Pride Flag Raising Ceremony will replay on RevereTV throughout June. port this Pride Month.” “We’re thrilled to collaborate with Blue Cross this Pride Month once again to help bring awareness to the disparities in health care for LGBTQIA+ individuals,” said Dom Tribone, Lyft General Manager for Bluebikes. “This Bluebikes initiative aims to raise awareness of LGBTQIA+ health issues while highlighting the crucial support off ered by Fenway Health, and we’re proud to help amplify their goals.” Blue Cross has been the title sponsor of Bluebikes since its launch in May 2018. Through its partnership with the municipal owners of Bluebikes, Blue Cross continues to support system growth and accessibility, including station expansions, upgrades and additional bikes. *Blue Cross will donate $1 up to $10,000 for every ride taken on a Blue Cross Proud bike from June 1–June 30, 2023. About Bluebikes Bluebikes is public transportation by bike. The system is jointly owned and managed by the Cities of Boston, Cambridge, Everett, Salem, and Somerville and the Town of Brookline. Blue Cross Blue Shield of Massachusetts is the system’s title sponsor. Riders can fi nd 447 stations and 4,000 bikes across 13 municipalities in Metro Boston. Since 2011, more than 14 million trips have been taken by bike share. For more information about Bluebikes, visit bluebikes.com. About Blue Cross Blue Shield of Massachusetts Blue Cross Blue Shield of Massachusetts (bluecrossma.org) is Gerry D’Ambrosio Attorney-at-Law Is Your Estate in Order? Do you have an update Will, Health Care Proxy or Power of Attorney? If Not, Please Call for a Free Consultation. 14 Proctor Avenue, Revere (781) 284-5657 For Advertising with Results, call The Advocate Newspapers at 781-286-8500 or Info@advocatenews.net 5.0 %APY* INSURED 9 Month CD Your nest egg just got an upgrade. A GREAT RATE AND INSURANCE? 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