2. OUR STRATEG Y AWARENESS strategic themes CAPACITY GOVERNANCE SUSTAINABILITY strategic objectives Awareness Increase awareness of PCAWA as the leading youth equestrian association. Sustainability Diversify revenue sources and develop key stakeholder relationships to ensure sustainability. Governance Capacity Strengthen our governance systems and processes to ensure accountability and best practice. Grow and develop the capacity of our people and association’s infrastructure to meet expected growth. measurement Using a balanced scorecard our success will be measured across four perspectives: STAKEHOLDERS How we create value for our stakeholders and continuously improve our association. FINANCIAL How we add value for our members while controlling costs. BUSINESS PROCESSES How we improve and excel in our business processes. LEARNING AND GROWTH How we build our people and infrastructure to meet growth. 5
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