HOW WE WILL USE A BALANCED SCORE CARD TO MEASURE SUCCESS Perspective Learning and growth Objective Retain our core focus through innovation and continuous improvement. Measure • Employee, volunteer and club satisfaction • and staff buy-in • Business processes Increased performance through strong governance, operations management, member relationships, marketing, compliance and environmental processes. Stakeholders Through collaborative partnerships provide a place of safety, learning and fun promoting the highest ideals of sportsmanship connecting riders to all sports associated with horses. Financials Increase membership value, resource efficiencies and diversified revenue growth while controlling costs and providing a balanced approach to investment. development • • promotion • met • • A climate for innovation Staff, club and volunteer Best business practices Innovative and successful marketing and Regulatory compliance Member satisfaction Needs of members are met through innovation and relevance • • Diversification of revenue base • Higher ratio of nongovernment funding to Government funding • Operational expenses are managed within revenue Stakeholder satisfaction How we will measure success The strategic direction and goals outlined in this plan reaffirm PCAWA’s unwavering commitment to excellence, accountability and superior performance. To ensure success, PCAWA will strive to incorporate best practices benchmarked from sporting associations, government and private industry. This plan will serve as a guide to implementing specific actions and principles that increase awareness of PCAWA as the leading youth equestrian association committed to building the capacity of its people; delivering strong governance and ensuring sustainability of the association. 13
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