MEDIA KIT & SPONSORSHIPS
2018 MEDIA KIT & SPONSORSHIPS TABLE OF CONTENTS About the HBRA Members Only VIP CIRCLE General Membership Meeting Membership Directory Builder & Associate Spotlights Annual Meeting & Awards Member & Non-Member Opportunities Building Connections Editorial Planning E-Blast Marketing HBRA Home Tour HBRA Home Tour Benefits Guidebook Golf Classic Payment Forms 4 5 6 8 9 10 11 12 13 14 15 16 17 18 HBRA OF FAIRFIELD COUNTY | 2
2018 MEDIA KIT & SPONSORSHIPS LETTER FROM THE HBRA The HBRA of Fairfield County provides members an abundance of ways to achieve professional development and generate recognition. This media kit was developed to help you plan your involvement and budget for 2018. All opportunities featured are accompanied by descriptions to give you a better understanding of the events. Each marketing opportunity includes an investment amount and also the recognition you can expect in return. Getting the most of your membership also means getting involved. I invite you to consider joining a committee or volunteering during events. This will lead you to that pivotal next step of building relationships and subsequently gaining more business. Please look over the enclosed packet. For sponsorship and participation opportunities, mark your choices on the Opportunity Guide and return a copy, along with the completed payment form to the HBRA office by fax (203) 335-7141 or email at hbra@ buildfairfieldcounty.com We are here to help you figure out what works best for you and your organization. Give us a call any time at (203) 335-7008. Here’s to another great year! ABOUT THE HBRA The Home Builders & Remodelers Association (“HBRA”) of Fairfield County is a not-forprofit association of members engaged in single family and multi-family residential new construction, remodeling, land development activities and light commercial construction covering Fairfield County. Our 450+ members consist of builders, remodelers, land developers, suppliers, manufacturers, subcontractors, architects, engineers, attorneys, lenders, real estate brokers and many other industry professionals. Builder/Remodeler Members. Builder members are directly involved in building homes. They include small-volume builders, production builders, light commercial builders and remodelers. Associate Members. These are the companies and people who offer services and products to builders – lumber, windows, appliances, etc. or offer services such as masonry, painting, architectural, interior design, insurance, mortgage finance and training. Affiliate Members. This category enables the partners/employees of builder and associate members to attend membership meetings and reap the rewards of HBRA membership at a fraction of the cost. HBRA OF FAIRFIELD COUNTY | 3
2018 MEDIA KIT & SPONSORSHIPS TESTIMONIALS As an architect, I thought it would be appropriate to join the HBRA a couple of years ago. The organization has far exceeded my expectations! I had the opportunity to meet many new builder colleagues as well as a professional group of building project suppliers, interior designers, etc. My HBRA experience has added much value to my business and brought wonderful personal contacts that were unexpected. Thank you for the opportunity to teach some course and being part of the HBRA community. - Leigh Overland Leigh Overland Architect, LLC “Being a builder member of the HBRA of Fairfield County, has many advantages. It has provided us a network of professionals to work with, gave us the opportunity to receive awards and obtain recognition from our peers, and be part of the building community. We gain knowledge on current affairs and continuing education as well as lobbying efforts at the state level for and against code changes. We are extremely active in the HBRA - we feel it’s the most important resource for our company.” - Anthony DeRosa, DeRosa Builders “When I started my business 5 years ago I joined multiple organizations to help grow my business. I was prepared to devote considerable time and effort to the organization that I felt would bring me the most value. It quickly became apparent that HBRA was that organization. I have made some valuable business contacts, learned a tremendous amount about the building industry and have witnessed the growth and impact of this organization. I can also say unequivocally that the relationships I have built with builders, designers, stagers and other members have been instrumental in raising my business to the next level. It is also nice to have an extended family of business colleagues when you are a single entrepreneur to bounce ideas off of and get insight into how they deal with small business challenges. HBRA and its membership are my trusted business partner. ” - Karen Bradbury Closet & Storage Concepts “I have been a member of the HBRA of Fairfield County for almost 25 years. I put the time in, went to the meetings, joined the membership committee and got my feet wet. This association has given everything back to me that I could have or ever dreamed of giving to all of the,. It has been the base of my business. As an associate member what I can say to any future member is to get involved - you will never regret joining this amazing association.” - Kim DiMatteo The DiMatteo Group “Becoming a part of the HBRA of Fairfield County has been one of the most beneficial decisions I have made for my company. Within the first couple months of being part of the HBRA of Fairfield County I attended my first monthly membership meeting and was immediately taken under the wing of one of the HBRA’s long-time members and introduced to a number of different members. Needless to say, I suddenly felt right at home. Being a relatively new member I have already seen such great value in this association. I have networked with many builders and associates who all share the same goal, helping contribute their products and services to making Fairfield County grow. ” - Justin Schietinger Eastern Metal Works HBRA OF FAIRFIELD COUNTY | 4
2018 MEDIA KIT & SPONSORSHIPS THE VIP CIRCLE The VIP Circle Sponsors help the HBRA develop new events and educational opportunities for the membership, to increase the benefits of the membership, and help us to keep our lights on! ELITE - $15,000 (EXCLUSIVE) DIAMOND - $10,000 (2 AVAILABLE) FEATURES AND BENEFITS HBRA MEMBERSHIP DUES AFFILIATE MEMBERSHIP DUES *100/PP MONTHLY E-MAGAZINE AD 11 ISSUES GMM SHOWROOMS AT COMP ATTENDANCE ANNUAL MEMBER DIRECTORY ADS ANNUAL MEETING - # OF ATTENDEES ANNUAL MEETING - PROGRAM AD ANNUAL MEETING OPPORTUNITY TO SPEAK GOLF OUTING SPONSOR GOLF OUTING - # OF GOLFERS LOGO ON BANNER DISPLAYED AT EVENTS MATERIALS DISTRIBUTED AT GMM RIGHT OF FIRST REFUSAL PROCEEDING YEAR *ADDITIONAL AFFILIATES - $50/YR ELITE $15,000 1 10 BACK COVER $7500 VALUE 10 TITANIUM - $7,500 (3 AVAILABLE) PLATINUM - $5,000 (UNLIMITED) DIAMOND TITANIUM $10,000 $7,500 1 5 FULL PAGE $4000 VALUE 5 BACK COVER INSIDE COVERS $2500 VALUE $1500 VALUE 10 (2) FULL PAGES $1200 VALUE PRICELESS TITLE SPONSOR 4 $900 VALUE P P P 5 FULL PAGE - $2,000 VALUE 2 $450 VALUE P P P P P P P P - 1 3 FULL PAGE $4000 VALUE 4 FULL PAGE $900 VALUE 3 FULL PAGE $600 VALUE $600 VALUE - $1,500 VALUE - PLATINUM $5,000 1 2 HALF PAGE $2000 VALUE 2 HALF PAGE $900 VALUE 2 HALF PAGE $300 VALUE - $1,000 VALUE - HBRA OF FAIRFIELD COUNTY | 5
2018 MEDIA KIT & SPONSORSHIPS GENERAL MEMBERSHIP MEETING (GMM) HOSTING REQUIREMENTS • A closed space to hold the HBRA board meeting prior to the event (need 20 chairs and 1 table). The board meeting starts at 4:30 and goes until 6PM. • The showroom(s) must be able to hold up to 150 people with room to move. The General Membership Meeting starts at 6PM and goes until 9PM. • A large (6-8 ft.) Registration Table (near an entrance). • Food stations and/or servers. • Beer and Wine, Water, and Soft drinks. • A raffle prize. ADDITIONAL INFORMATION: • The HBRA Office will send out an initial email blast at least 3 weeks out notifying members of the meeting. Then each week until the week of the event. • A banner recognizing the Host Sponsor for that evening is provided. • The HBRA Office will email the Host Sponsor a total count 1 week prior, and a list of attendees the day prior to the meeting. MEMBERSHIP RAFFLE SPONSOR - $250 At every GMM all current member names are put into a raffle drawing for the Membership raffle. A $250 donation is added to the pool each month until someone wins. • The Current sponsor will have a thank you sign advertising their logo next to the raffle bin. • All sponsors who are current HBRA members are still eligible to win the raffle. THANK YOU! gas General Membership Meeting Sponsor General Membership Meeting Sponsor THANK YOU! THANK YOU! THANK YOU! General Membership Meeting Sponsor General Membership Meeting Sponsor 120+ ATTENDEES APPEARANCES BY BUILDERS NON MEMBERS NEW VENDORS HBRA OF FAIRFIELD COUNTY | 6 HBRA OF FAIRFIELD COUNTY | 6
2018 MEDIA KIT & SPONSORSHIPS HBRA MEMBERSHIP DIRECTORY & RESOURCE GUIDE The HBRA Membership Directory and Resource Guide is an annual publication that lists all current members, free of charge, under at least 2 categories. The guide has several sections that include members at a glance, listings by category, town and state information, and an index. Advertising is only sold to HBRA members. DIRECTORY PRICING Inside Front Cover Inside Back Cover Full Page Ad Half Page Ad Quarter Page Ad Listing for Member $1,500 $1,500 $900 $600 $425 FREE SPECIFICATIONS Full Page (Bleed) Full Page 6.75 X 8.5 1/2 Page 5.5 X 3.75 6.5X8.5 1/4 Page 2.75 X 3.75 MEMBERSHIP DIRECTORY DISTRIBUTION 1000+ Members & Consumers DISTRIBUTION STATS • Sent out to all current members • Distributed at monthly GMM’s • Distributed at the HBRA Home Tour • Distributed at the HBRA Annual Meeting • Published online on HBRA Website for 24/7 access HBRA OF FAIRFIELD COUNTY | 7
2018 MEDIA KIT & SPONSORSHIPS BUILDER & ASSOCIATE SPOTLIGHTS There are 2 builder and 2 associate spotlights each month in the Building Connections E-Magazine. The builder or associate spotlight is a free opportunity for HBRA members. All materials must be supplied by the materials deadline found on the editorial calendar (page 12). HBRA OF FAIRFIELD COUNTY | 8
2018 MEDIA KIT & SPONSORSHIPS ANNUAL MEETING & AWARDS SPONSORS The HBRA Annual Meeting & Awards night takes place every year in June. FEATURES AND BENEFITS STATUS ATTENDEES PROGRAM AD BANNER AT EVENT LOGO ON EMAIL ANNOUNCEMENTS Platinum $2,500 UNLIMITED 10 FULL P P ANNUAL MEETING PROGRAM BOOK The HBRA Annual Meeting & Awards Program Book is distributed to all members and guests on the evening of the event. GOLD $1,750 UNLIMITED 5 FULL P P SILVER $1,250 UNLIMITED 2 HALF P P PROGRAM BOOK PRICING Full Page 1/2 Page $600 $300 PREMIUM SPACES Inside Front $750 Inside Back $750 SPECIFICATIONS Full Page (Bleed) Full Page 8.75 X 11.25 8.5X11 1/2 Page 8 X 5.25 1/4 Page 4 X 5.25 HBRA OF FAIRFIELD COUNTY | 9
2018 MEDIA KIT & SPONSORSHIPS BUILDING CONNECTIONS E-MAGAZINE The Building Connections E-Magazine is a monthly publication that is emailed to all active members, a confidential list of potential members, and is published online on the HBRA website. MAGAZINE PRICING Members: Full Page $1,000 for 3 Issues Half Page $500 for 3 Issues Spotlights FREE Non-Members: Full Page $ 2,000 for 3 Issues Half Page $1,000 for 3 Issues SPECIFICATIONS Full Page (Bleed) Full Page 8.75 X 11.25 8.5X11 1/2 Page 8 X 5.25 1/4 Page 4 X 5.25 BUILDING CONNECTIONS E-MAGAZINE DISTRIBUTION 40% Builder NONMEMBERS Dependents STATE/local officialS 445 MEMBERS 830 60% ASSOCIATE NON-MEMBERS BUILDING CONNECTIONS STATS • Sent out to list of +1200 • Published Monthly • All advertisements and logos link to exterior sites HBRA OF FAIRFIELD COUNTY | 10
2018 MEDIA KIT & SPONSORSHIPS EDITORIAL PLANNING 2018 The calendar below has all deadlines for the Building Connections E-Magazine spotlight reservations and advertising materials. Make sure to reserve your spot ahead of time! 2018 JANUARY- NEW YEAR Spotlight Reservation: Jan 5 Materials Due: Jan 12 FEBRUARY - TRADE SHOW Spotlight Reservation: Feb 9 Materials Due: Feb 12 MARCH - LEGISLATIVE NIGHT Spotlight Reservation: Mar 7 Materials Due: Mar 12 APRIL -HBRA HOME TOUR Spotlight Reservation: Apr 6 Materials Due: Apr 13 MAY - BUILDING OFFICIAL Spotlight Reservation: May 4 Materials Due: May 11 JUNE -ANNUAL MEETING Spotlight Reservation: June 8 Materials Due: June 11 HBRA OF FAIRFIELD COUNTY | 11 JULY/AUGUST- GOLF OUTING Spotlight Reservation: Aug 3 Materials Due: Aug 10 SEPTEMBER - CLAMBAKE Spotlight Reservation: Sept 7 Materials Due: Sept 10 OCTOBER - ASSOCIATES Spotlight Reservation: Oct 5 Materials Due: Oct 12 NOVEMBER - HOBI’S Spotlight Reservation: Nov 9 Materials Due: Nov 12 DECEMBER - HOLIDAY PARTY Spotlight Reservation: Dec 7 Materials Due: Dec 10
2018 MEDIA KIT & SPONSORSHIPS E-BLAST Our E- Blasts are sent to our full members list. All graphics and text must be supplied. E-BLAST STATISTICS OVERALL OPEN RATE: 37% Mobile Open Rate : 41% Desktop Open Rate: 59% • Sent out individually at peak media times • Design is customized to fit your needs • Sent out to specialized lists depending on your audience E-BLAST PRICING Member Non-Member $75 $300 FILE DELIVERY • Please send all copy in a word document or in an editable PDF • All images should be submitted as high res files (JPG, PDF, TIF, GIF accepted. • Please send all files to hbra@buildfairfieldcounty.com with your company name in the subject line HBRA OF FAIRFIELD COUNTY | 12
2018 MEDIA KIT & SPONSORSHIPS HBRA EXCLUSIVE HOME TOUR The HBRA Home Tour is an annual event with the net proceeds from ticket sales benefiting local Connecticut charities. See Benefits page 15 SPONSORSHIPS PREMIER $10,000 STATUS RIGHT OF REFUSAL (FOLLOWING YEAR) BANNER AD (MUST BE PROVIDED) LOGO PLACEMENT ON ALL MEDIA GUIDEBOOK AD GUIDEBOOK SPONSORSHIP PAGE TICKETS TO TOUR WEEKEND(S) TICKETS TO VIP NIGHT(S) EXCLUSIVE P P TOP TIER FULL PAGE P 6 2 ELITE $5,000 3 P P SECOND TIER HALF PAGE P 4 2 FOUNDATION $1,500 UNLIMITED - - THIRD TIER QUARTER PAGE P 2 - FRIDAY NIGHT VIP SPONSOR - $5,000 (2 AVAILABLE) • The Friday Night VIP Kick-Off event kicks off the tour. Tickets are sold to this event that include, food, drink, music and raffles. Advertising & Promotion • Full page in Luxury Home Tour Guidebook • Logo on Luxury Home Tour Website dedicated to Friday Night VIP Kick Off Event. • Signage at the home where event is held. On-Site presence • 2-tickets for the tour, and 2 tickets to the Friday Night VIP Kick-Off. HBRA OF FAIRFIELD COUNTY | 13
2018 MEDIA KIT & SPONSORSHIPS HOME TOUR SPONSOR BENEFITS The Home Tour Sponsor benefits cover a variety of mediums and locations. Sponsors can have their logo on both the HBRA of Fairfield County Website (www.buildfairfieldcounty.com) and the HBRA Home Tour website (www.fairfieldcountyhometour.com), subcontractor signs, billboards, the parade craze app, event banners, banner ads on the HBRA Home Tour Website, on the sponsor page in the guidebook, and on the back of all event tickets. LUXURY HOME TOUR GREENWICH & DARIEN April 22 - 23 10AM - 5PM Be sure to check the ParadeCraze mobile app or guidebook for directions and information. Staging Supplied By: LUXURY HOME TOUR LUXURY HOME TOUR www.ctluxuryhometour.com | www.buildfairfieldcounty.com THANK YOU TO OUR kick off sponsors FREE map app! LUXURY HOME TOUR Presented by the Home Builders & Remodelers Association of Fairfield County Get directions to homes Browse home photos View home details Browse list of homes Share comments Leave ratings All within the Parade Craze® Map App! GREENWICH & DARIEN LUXURY HOME TOUR April 21 Kick Off Reception Greenwich, CT $75/ticket (includes tour weekend) April 22 - 23 Tour of Homes 10AM to 5PM $20/ticket online $25/ticket at the door © Tim Lee Photography HOMES ON THE TOUR Greenwich 5 North Crossway, Old Greenwich 72 Meadow Road, Riverside Darien 51 Edgerton Street, Darien 11 Sunswyck Road, Darien All net ticket proceeds will be donated to SCAN HERE for ticket information www.ctluxuryhometour.com (203) 335-7008 © 2017 Parade Craze. All rights reserved. HBRA OF FAIRFIELD COUNTY | 14 THANK YOU TO OUR SPONSORS
2018 MEDIA KIT & SPONSORSHIPS HOME TOUR GUIDEBOOK The HBRA Home Tour Guidebook book contains information about the tour - write-ups of the builders and subcontractor lists. It is distributed on the weekends of the tour to the attending public. GUIDEBOOK PRICING MEMBER RATE Two Page Spread $3,000 Full Page $2,000 1/2 Page $1,000 1/4 Page $500 Business Card $250 Premium Position Rates: Cover 2 (Inside Front) $3,000 Cover 3 (Inside Back) $2,750 Cover 4 (Back) $3,500 NON-MEMBER RATE Two Page Spread $5,000 Full Page $3,000 1/2 Page $1,500 1/4 Page $750 Business Card $400 Premium Position Rates: Cover 2 (Inside Front) $4,500 Cover 3 (Inside Back) $4,000 Cover 4 (Back) $6,000 GUIDEBOOK DISTRIBUTION SPECIFICATIONS Full Page (Bleed) Full Page 8.75 X 11.25 8.5X11 1/2 Page 8 X 5.25 500+ Members & Consumers 1/4 Page 4 X 5.25 DISTRIBUTION STATS • Distributed at the HBRA Home Tour to all consumers and guests • Distributed at May GMM • Distributed at the HBRA Annual Meeting • Published online on HBRA Website and the HBRA Home Tour Website for 24/7 access HBRA OF FAIRFIELD COUNTY | 15
2018 MEDIA KIT & SPONSORSHIPS FAIRFIELD COUNTY HBRA GOLF CLASSIC The HBRA Annual Golf Classic takes place in July. There are multiple sponsorship opportunities available including a Dinner Sponsor, Tote Bag Sponsor, Golf Cart Sponsor, Hole-In-One Sponsors, Beverage Cart Sponsor, Tee Sponsors, etc. Sponsorships range from $250 - $2500. 2017 1st Place Team HBRA OF FAIRFIELD COUNTY | 16
2018 MEDIA KIT & SPONSORSHIPS MEMBERS ONLY Annual VIP Sponsors 1Elite PLEASE CALL 1Diamond $10,000 1Titanium $7,500 1Platinum $5,000 GMM Sponsorships 1Host A Meeting 1 Membership Raffle Sponsor $250 Membership Directory 1Inside Front Cover $1,500 1Inside Back Cover $1,000 1Full Page Ad $900 1Half Page Ad $600 1Quarter Page Ad $425 Annual Meeting Sponsors 1Platinum Sponsor - $2,500 1Gold Sponsor - $1,750 1Silver Sponsor - $1,250 1Full Page - $600 1Half Page - $300 Premium Spaces Inside Front - $750 Inside Back - $750 Building Connections Magazine 1Full Page- $1,000 for 3 Issues 1Half Page - $500 for 3 Issues 1Builder Spotlight - FREE 1Associate Spotlight - FREE Building Connections Magazine NON-MEMBERS 1Full Page- $2,000 for 3 Issues 1Half Page - $1,000 for 3 Issues Home Tour Sponsors 1Premier $15,000 1Elite $5,000 1Friday Night Kickoff $5,000 1Foundation $1,500 HBRA OF FAIRFIELD COUNTY | 17 OTHER OPPORTUNITIES Home Tour Guidebook MEMBERS 1Two Page Spread $3,000 1Full Page $2,000 11/2 Page $1,000 11/4 Page $500 1Business Card $250 Premium Position Rates: 1Cover 2 (Inside Front) $3,000 1Cover 3 (Inside Back) $2,750 1Cover 4 (Back) $3,500 NON-MEMBERS 1Two Page Spread $5,000 1Full Page $3,000 11/2 Page $1,500 11/4 Page $750 1Business Card $400 Premium Position Rates: 1Cover 2 (Inside Front) $4,500 1Cover 3 (Inside Back) $4,000 1Cover 4 (Back) $6,000 E-Mail Blasts 1Member Rate - $75 1Non-Member Rate $300 HBRA Golf Classic 1Contact the office at 203-335-7008 or hbra@buildfairfieldcounty.com Deadlines VIP Circle Year Round Membership Directory January Magazine Year Round GMM Sponsorships Year Round Home Tour Sponsors February - April (For June) Home Tour Guidebook February - April (For June) Annual Meeting Sponsors May (For June) Annual Meeting Program May (For June)
2018 MEDIA KIT & SPONSORSHIPS PAYMENT FORMS I authorize the Home Builders & Remodelers Association of Fairfield County to charge the following credit card for one or more of the following transactions [please check all that apply in form above]: Company ___________________________________ Name _____________________________ Telephone __________________________________ Email _____________________________ PAYMENT OPTIONS: 1Check [payable to HBRA of Fairfield County] 1Mastercard 1American Express 1Visa 1Discover Name on Card ___________________________________________ Credit Card #: ______________________________________ Exp ___________ Security Code ______ Billing Address: _____________________________________________________ City_________________________ State _____________ Zip ________________ I would like the HBRA to hold my card on file, in an effort make future payments easier. Initials required to hold card on file: _____________ Would you like a receipt after processing your transaction: 1 Yes 1 No If YES, how would you like to receive it: 1 Email 1 Fax 1 Mail INVOICE AUTHORIZATION: I ___________________________ authorize the Home Builders & Remodelers Association of Fairfield County to send me an invoice in order to process payment for the above transaction(s). Authorized signature:______________________________ Date:_____________________ Company:________________________________________ Name:____________________ Telephone:_______________________________________ Email:_____________________ Billing Address:______________________________________________________________ FILE DELIVERY Please submit all artwork files to clare@buildfairfieldcounty. com with a description of the ad in the subject line All artwork should be submitted as high res PDFs, JPEGS, or PNGS with bleed and crop marks as necessary For more information, contact the HBRA office at 203-335-7008 or clare@buildfairfieldcounty.com HBRA OF FAIRFIELD COUNTY | 18
1 Publizr