Bachelor of Business Administration (BBA) The BBA Program of YZU emulates the structure of international university by integrating all curriculum under a same department. Students may choose their major instead of a department, enabling maximum flexibility in choosing courses. Academic Majors: Business Management International Business Courses: Marketing International Business Finance Technology Negotiation Strategies and Persuasion Skills Brand Management Microeconomics Corporate Valuation and Acquisitions Creative Entrepreneurship Investment and Corporate Finance Accounting Digital Mobile Business Career and Counseling Psychology Consumer Behavior Internet Marketing Econometrics Macroeconomics Leadership and Human Resource Investment and Risk Management Supply Chain Management Employment Relationship Public Relations Marketing Leisure, Cultural and Creative Industries Marketing Real Estate Finance and Investment Taxation Law Finance Accounting
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