Understanding Bixy is meant for many people to read and learn from, however, there are three main target audience groups that it is aimed toward: the caregivers, the innocent, and the unaware. While these specific individuals are who was in mind while creating the children’s book series, anyone is welcome to read. The first target audience members was the caregivers. These are the people who take care of either children or adults that have developmental disabilities. These individuals very likely put the lives of these people before their own and do everything in their power to make sure that their loved one has a full life. They worry that their child or adult child will grow up being mistreated and made fun of. All these people want is others to understand thats their child or loved one is different yes, but not less. The second target audience members are the innocent, the people who have developmental disabilities themselves. When conducting interviews, there were five interviews that questioned individuals that have developmental disabilities. This research gave some alarming news. When asked if these individuals ever witnessed someone being treated unfairly because of a disability, four out of those five people said themselves. They explained that they were made fun of because of something they did that was out of their control, was strange, which they were unaware of. The last target audience group, the unaware, are the people that have never encountered someone with developmental disabilities. Whether it be relatives or just seeing someone at the store. These people know nothing about developmental disabilities or what those who have this would do if they encountered someone. These were the individuals that were never even thought of until conducting research. These individuals explained being unaware of how to react when encountering someone with developmental disabilities
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