Table of Contents Chapter 1- Meet Bixy..............................................1-2 Chapter 2- Product................................................3-4 Chapter 3- Prototype............................................5-12 Chapter 4- Company Values.................................13-14 Chapter 5- The Big Idea.......................................15-16 Chapter 6- Toolkit...............................................17-23 Chapter 7- Character Designs..............................24-36 Chapter 8- Applications......................................37-41 Chapter 9- Merchandise.....................................42-46
Meet Bixy 1
Who is Bixy? As someone who grew up with a sister that is developmentally delayed and has Autism among other developmental disabilities, the cruelness in the world was seen firsthand towards those that were different. Bixy is a character created after that sister. Bixy does certain things that people may not understand. She is the main character in this upcoming childrens’ book series where young readers will learn why she may do what she does while realizing it is nothing that someone should be made fun of for. Bixy will introduce characters along the way that have different abilities while teaching young readers we are all different and we should always be kind. This character is only just getting introduced to the world but certainly will be back for many more adventures. 2
Product 2
Understanding Bixy Children’s Book Series The Understanding Bixy children’s book series follows a character that has multiple developmental disabilities. This book series will spread awareness of what some developmental disabilities may look like. The first installment of the book series introduces Bixy to the world through her first adventure where she encounters other characters while displaying some of her developmental disabilities. 4
Prototype 3
Storyboard 6
7
8
Book Spread 1 9
Book Spread 2 10
Book Spread 3 11
Book Spread 4 12
Company Values 4
Mission Statement “ Developmental disabilities affect every one in six children. They affect over six million people in the United States alone. This is something so common yet not talked about enough. While it is apparent that there are so many children’s books that help to teach many life lessons to young readers, there really are not any that tackle this topic. With a book series like “Understanding Bixy,” there are so many opportunities to introduce young readers to real people that live with Understanding Bixy is a children’s book series which spreads awareness of developmental disabilities which is expected to be read by families, schools and children. ” developmental disabilities while also giving those with developmental disabilities a character to look up to and someone they can see themselves in. It is really important in this world for everyone to just treat each other with kindness. The first step for this is to just be aware of our differences and not to judge those differences which is how “Understanding Bixy” children’s book series can help the world in the right direction. 14
The Big Idea 5
People have one or more developmental disabilities in the U.S. It is estimated that every one in six people have one or more developmental disabilities. This shows that developmental disabilities are extremely common. The fact that this is so common means that there needs to be more representation in the media and more. The Understanding Bixy series will spread awareness while also giving that representation that is so needed. Having a sister who has developmental disabilities I have seen many different reactions to some of the things that she does. Sometimes great reactions and sometimes not so great. This made it apparent that people need to be more aware of developmental disabilities and understand that although people with developmental disabilities can do things that are abnormal to other this is nothing to be made fun of for. They can be different but never less. Spreading awareness of developmental disabilities through a childrens book will target so many different kinds of people. While targeting children, this inevitably targets parents and teachers as well since most of the time children’s stories are read by those adults. Kindness drowns out cruelty and thats just what the world needs more of. 16
ToolKit 6
Identity Final Logo Alternate Logo 18
Black Logo White Logo Reversed Color Logo Color Logo 19
Clear Space 20
Minimum Size 1 in 72 px 0.5 in 36 px 21
Colors #AA91E0 R: 170 G: 145 B: 224 C: 35% M: 44% Y: 0% K: 0% #23C6B0 R: 35 G: 198 B: 176 C: 68% M: 0% Y: 41% K: 0% #FFFFFF R: 255 G: 255 B: 255 C: 0% M: 0% Y: 0% K: 0% #000000 R: 0 G: 0 B: 0 C: 60% M: 50% Y: 40% K: 100 % 22
Typography Heading chaloops medium Aa ABCDEFGHIJK L M NO PQRS TUVWXYZ abcdefghijk lm n opq rs tu vw xy z 12 3456 7890 23 Body gibson regular Aa ABCD EF G HIJK L M NOP QRS TUVWXY Z abcdef ghijklm nopqr stuvwxy z 123456 7 890
Character Designs 7
Bixy the Gnome 25
26
Pretty Unicorn 1 27
28
Pretty Unicorn 2 29
30
Confused Troll 31
32
Loud Toad 33
34
Spooky Spider 35
36
Applications 8
Stationery 38
Publishers Box 39
Book Display 40
Booth Display 41
Merchandise 9
Coloring Book 43
Bookmarks 44
Plushie 45
Fidget Spinners 46
1 Publizr