Ken Garland’s “First Things First” Manifesto By Akanksha Bhatia Britain in the 1960s embraced a transformation shaped by a post-War sense of renewal, freedom, hope, and economic prosperity. The decade saw the increased social significance of teens, who expressed themselves in ways unseen prior to the war. New music and art scenes looked to set trends with which to profit from this emerging markets. The excitement of the era invigorated the world of design with new sensibilities that embraced the aesthetic worth of design projects, while pushing against the idea that they should only serve commercial purposes. At the forefront of this shift was “First Things First,” an influential manifesto published in 1964 by Ken Garland (Fig. 1), a Fig 1. First Things First, 1964, Ken Garland. 84
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