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Reasoning for driver Stage in value chain feed ingredients. Consumers want smooth products s nities Expected high value in the European market Macroalgae can be produced cheaply and efficiently in conjunction with fish farms. Driven by environmental concerns and public procurement programs. Economic and technical advantages rns Pressure on rebuilding fish stocks globally. velopment Seen as a key driver of socio-economic improvements through employment and income in rural areas. Global industry demand for innovation in this sector due to overcapacity. t rns Cost-effective, compact and portable opportunity in comparison to current ex-situ techniques. Stringent environmental legislation is increasingly widespread and increasing the demand for eco-friendly products and an overarching move towards greening industrial processes and products. Key societal challenges of sustainable food security, sustainable energy security, environmental health, human health and wellbeing, and the greening of industrial products and processes provide an overarching driver for the sector. Manufacture Marketing & Selling Manufacture Manufacture Manufacture Marketing & Selling All Discovery & Research All All All 33

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