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Drivers of Blue Biotechnology Product area All Type of driver Market demand Reasoning for driver Increasing ageing population, with age-related conditions including; cancer, neurodegenerative disorders, and osteoporosis. Unsolved indication fields as malaria, dengue etc. Orphan diseases All Pharmaceuticals Financial Incentives Market opportunities Expanding population and lucrative health business Multi resistant bacterial threats including remerging pandemics. Growth in resistant strains of bacteria to existing antibiotics. All Innovation Strong academic field generating a broad supply to the pharmaceutical pipeline and knowledge and for production Functional Ingredients All Demand Market opportunities Strong demand for innovation Helpful marketing propositions: grand and mystical connotation of “the ocean” All Nutraceuticals Food products and ingredients of marine origin Food products and ingredients of Market demand Market demand Market demand Sustainability The health concerns of aging baby boomers in industrialized countries A growing desire for alternatives to traditional pharmaceutical products. An increased awareness among consumers of the links between nutrition and health Stage in value chain Marketing & Selling Marketing & Selling Marketing & Selling Development Development Marketing & Selling Marketing & Selling Marketing & Selling Marketing & Selling Increased necessity to produce low environmental impact Marketing & Selling Study in support of Impact Assessment work on Blue Biotechnology

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