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VISION, MISSION, VALUES Our Vision Our vision is to be Africa’s leading cement company, respected for the quality of our products, for our service and for the way we conduct our business. Our Mission Our mission is to deliver strong returns to shareholders by selling high-quality products at affordable prices, backed by excellent customer service. To help Nigeria and other African countries towards self-reliance and selfsufficiency in the production of the world’s most basic commodity, by establishing efficient production facilities in strategic locations close to key markets. To provide economic benefits to local communities by way of direct and indirect employment in all countries in which we operate. To lead the way in areas such as governance and sustainability, setting a good example for other companies to follow. Our Values Service: As a world-class organisation, we understand that we exist to serve and satisfy our customers. Accordingly, our customer orientation reflects intimacy, integrity and learning. Leadership: We thrive on being leaders in our business, markets and communities. To drive this, we focus on continuous improvement, partnership and professionalism. Entrepreneurship: We continuously seek and develop new business, employing state-of-the-art methods to retain our market leadership. Excellence: We are a large organisation, working together to deliver the best products and services to our valuable customers and stakeholders. To achieve this, we demonstrate teamwork, respect and meritocracy. 4 Annual Report 2016

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