[PUBS] [PUBS] BY THE NUMBERS Twitter 19K+ @rAVePubs @rAVePubsRadio Facebook 17K+ rAVe [PUBS] LinkedIn 68K+ rAVe [PUBS] AVIP Group Gary Kayye YouTube 15K+ rAVe [PUBS] Instagram 1.7K+ @rAVePubs Email 100K+ Total [PUBS] email readers OUR PHILOSOPHY | SHARE-OF-VOICE ADVERTISING At rAVe [PUBS], we operate with a share-of-voice advertising philosophy. This means that we have a limited inventory of space for ads and branded content. You won’t find any pay-per-click or cost-per-impression pricing structures on our site, because we don’t believe that is the most effective and honest way to advertise. Rather than our readers being bombarded with hundreds of banner ads or an abusive amount of emails, they see only a limited number of ads on our site and newsletters in their inbox. We allow our clients to have a “share in the voice” we have with our audience — so if there are four advertisers, each would receive 25% of the advertising share. This advertising structure facilitates a good relationship with our readers because we respect their digital space, as well as a better partnership with our clients because they understand the value in the exclusivity of advertising with us. We are the #1 AV news publication in the industry. And we only work with the best. Sure, we could sell more ads and add more advertisers, but we don’t. We keep ad and sponsorship inventory limited to add value and focus on the content. 7
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