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The third persona for Rooted is the Veggie Newbie. Veggie Newbies are seniors in high school. Working at McDonald's, they are now disgusted with the fast food industry and aim to change their eating habits. They are slowly transitioning into vegetarianism, however, being athletes, they are concerned about their protein and other important nutrients. Veggie Newbies are new veggies who want to learn all about the diet and how to safely make the switch. They think eating less meat is healthier and they find the veggie diet intriguing. They like to perform extensive research before changing something about their lifestyle, therefore, they download Rooted. Rooted helps Veggie Newbies find all the necessary nutritional information they need for the best, healthy vegan lifestyle that they can possibly have. The recipes to Veggie Newbies are an added bonus as well. 31

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