Rooted’s secondary persona is the Animal Lover. The Animal Lover is around 30 years old and is immensely interested in psychology. Animal Lovers absolutely adore animals. Anything from cute, cuddly puppies to adorable piglets. They most recently read articles and watched documentaries on the horrible treatment of animals in the meat industry and want to try to do everything they can to help save these amazing animals. They believe animals are just as important as humans and therefore, they are deciding to go veggie because they know they do not have to rely on them in order to survive. Animal Lovers download Rooted to experience the positive, welcoming community and to find delicious, easy to make recipes that make them believe that they can make the switch. Along with the nutritional information provided within the application, the Animal Lover is able to start the diet/lifestyle off the right and healthy way. Animal Lovers want to go veggie for the animals. They need some help, so they download Rooted. 29
30 Publizr Home