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THE COMPETITION Rooted is not the only app or website to try and help veggies feel empowered. Rooted has two main competitors, Happy Cow and Vegan Amino, both of which have similar features compared to Rooted; however, Rooted is much more valuable in the long run to veggies due to the fact that users will be able to connect to other veggies, find easy to make recipes, and have all the nutritional information they need to stay happy and healthy. One of Rooted’s competitors is Happy Cow. Happy Cow is a website similar to yelp where vegans can find vegan restaurants and hotels near them with reviews along with vegan-friendly travel spots. There are also various other features to the website which include blog posts about certain topics such as the environment, going vegan, and how to get protein as a vegan. A similarity Happy Cow has with Rooted is that Happy Cow does provide recipes that are low in fat and healthy; however, these recipes are strictly vegan and many of them do not even have any photos. There is also some nutritional information like blog posts on protein and vitamin B12; however, there are so many other nutritional facts when it comes to vegans' health that Happy Cow does not provide. Overall, Happy Cow is mostly known and best used for helping vegans in finding restaurants to eat at. Another company that is competition for Rooted is Vegan Amino. Vegan Amino is the only other vegan community app/website where users can make posts and connect to other vegans. Users are also able to read or create blog posts for open discussion on specific topics like traveling and the environment. However, it is actually very hard to connect to other members in this app due to the interface. 21

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