UNIQUE VALUE WHY WE ARE DIFFERENT? Many vegetarians and vegans in the world struggle with negativity and a lack of knowledge when it comes to their diet. This misinformation and negative stigma ends up making it hard to continue being veggie. With the help of supportive friends or a supportive family, a veggie can be very happy and live his or her life free of fear and judgement. However, not everyone is lucky enough to have supportive friends or a supportive family. Rooted is different from the competition because Rooted is an all in one application. Rooted is a veggie social media app that also offers nutritional information and easy to make recipes. The competition generally focuses on one of those aspects. Therefore, with Rooted, users will not have to download other apps or scour the internet to find important veggie information - Rooted has it all in one place. Rooted is meant to be an amazing way for users to connect to other like-minded people, a convenient way to find important nutritional information, and a great outlet to discover new recipes from new friends and other users. HOW WE ARE DIFFERENT? Other than the fact that Rooted is an all in one application for vegetarians and those alike, Rooted also has several other aspects that make us different from the competition that make us much more valuable in the long run. Unlike the competition, Rooted is welcoming to all kinds of veggies, providing all nutritional facts instead of just a few, and all recipes have pictures that one can browse through visually rather than with just text. Rooted is also extremely user-friendly with simple, intuitive screens and features which the competition lacks. 19
20 Publizr Home