Some people may think, “How would a company or person market their product towards blind people, since they can’t see what they’re selling?” The solutions are actually quite simple. The first solution is to use podcasts to advertise. Everyone can enjoy a podcast, even deaf people, thanks to subtitles. In 2020, of the U.S. population had listened to a podcast. That’s over half of the U.S. population. The demographic of people listening to podcasts is also very broad, ranging from age 12 to 55 and older, which covers most of SeeFood’s demographic (20 to 65). The next marketing strategy is to market SeeFood on YouTube. Again, some people may think, “But you have to be able to see to enjoy YouTube videos!” This is actually not the case. Many people listen to YouTube videos rather than watching them. There are millions of video essays, podcasts, reviews, vlogs, and more that do not require any sight to be enjoyed. People also enjoy putting on a youtube video in the background while they do other tasks. YouTube is the world’s second largest search engine and second most visited site after Google, and we watch/listen to over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined. There are hundreds of blind content creators on YouTube, and many do ad reads. This is the perfect opportunity for SeeFood to gain recognition. The final form of advertising will come from Twitter. Twitter is a social media platform that is very text heavy rather than image heavy, which is perfect for screen readers. According to the American Foundation for the Blind, both the iOS and Android Twitter apps are quite accessible using VoiceOver or TalkBack respectively. Another function that makes Twitter accessible to blind people is the use of photo descriptions. When a screen reader goes over a photo, it will be able to describe the photo to the user if the creator of the Tweet added a description. The third reason why Twitter is blind-friendly is its lack of long paragraphs. This social media platform has a character limit of 280 characters, preventing users from making long, drawn out paragraphs that can get bothersome for screen reader users to go through. The advertisements on Twitter would be short, concise, and to the point, making it an enjoyable experience for someone with a visual impairment. 28
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