PERSONA 25 The data collected while conducting surveys and interviews made a huge difference in the end result of SeeFood. It also helped form personas, which are made up people that represent SeeFood’s target audience. The first persona created was Brooke Jones. Brooke is a 31 year old woman with low vision. She wants to be able to cook for her friends and partner, but she has some trouble trying to figure out how to get organized and get started. Some of her goals include wanting to be able to cook a meal with the least amount of trouble and stress, and she wants to try new things. Brooke is a younger person who hasn’t really tried much cooking in her life, and SeeFood will become her first push into the culinary world. Of course, there are some pain points though. Some things that frustrate Brooke are that her low vision stops her from gathering up the motivation to start new things, and measuring ingredients out can be a struggle. These pain points have been solved thanks to the results of surveys given to individuals with a visual impairment. In the SeeFood meal box, every food that would usually require using a knife will come pre-cut, and that takes some stress off the fact that Brooke struggles with prepping and measuring ingredients. In the surveys, 84% of respondents answered “Yes” when asked, “In the meal kit, would you rather measure out ingredients yourself, or have them pre-proportioned? The ratio of yes-tono was a great one. Brooke does not have much motivation to start learning how to cook, and SeeFood is perfect for individuals who feel that way. Going to the grocery store and having to read packages and get help can be a pain for blind people. With SeeFood, the process of getting the food is significantly easier. Each SeeFood meal kit is delivered fresh to the buyer’s door, and the process of signing up for SeeFood’s service is virtually hassle free. The website is very simple with large text and no distractions, with the option of each page to be read out loud. The buyer can check off what they want and don’t want, look at the meal plans for the week, and make food accommodations like vegan, gluten free, kosher, halal, allergies, etc. The customer can also cancel their subscription at any time.
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