Early concept SeeFood wasn’t always the concept it is today. In its early development, SeeFood was just the idea of braille recipe sheets. I then thought to myself, why not go farther? I wanted to do everything in my power to make the kitchen experience an easier as well as fun experience. Where is the fun in a plain old recipe sheet? Once a blind person is done reading the recipe sheet, then what? It doesn’t make the actual cooking experience any easier. They would still have to do everything else, like food shopping, prepping, using dangerous tools, and more. If you have everything you need already in front of you, it removes the boring and tedious part of preparing a meal, which leaves the fun part (the actual cooking) for the SeeFood buyer. Opening a visually pleasing box that comes in the mail is always exciting, no matter who you are. When an Amazon package arrives in the mail, it’s almost always an exciting treat. 5
11 Publizr Home