My Story . . . . . . . . . . . . . . . . . . 10 Chapter One Table of Contents Chapter Six What is Skitter? . . . . . . . . . . . 12 Chapter Two Skitter’s Value . . . . . . . . . . . . 15 Current Problem . . . . . . . . . . 16 Value Proposition . . . . . . . . . 17 Chapter Three Competition . . . . . . . . . . . . . 19 Direct Competition . . . . . . . . 20 Chapter Four Personas . . . . . . . . . . . . . . . 23 Chapter Five Cultural Relevance . . . . . . . . 24 Visual Strategy . . . . . . . . . . . 26 Initial Logo Sketches . . . . . . 28 Final 9 Logo Options . . . . . . 29 Logo Kit . . . . . . . . . . . . . . . . 30 Logo Clear Space . . . . . . . . 32 Type Kit . . . . . . . . . . . . . . . . 34 Brand Colors . . . . . . . . . . . . 37 Chapter Seven Marketing Strategy . . . . . . . . 39 Acknowledgements . . . . . . . . . 42 9
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