Chapter Seven: Marketing Strategy Once Skitter had solidifi ed its unique value proposition, all eyes were turned to the matter of marketing, and the actual, tangible development of Skitter as a product and service ready to be provided to users. When developing Skitter’s marketing strategy, careful heed was paid to its existing ideal partners, and their marketing successes. The development of Skitter as a product had several stages, beginning with a unique logomark designed from the ground up, and culminating in a fully functioning Adobe XD prototype ready for user testing. 3399
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