When it came to developing Skitter and creating an actually usable product, the fi rst step was logomark and logotype design. Skitter needed something unique, fun, recognizable, and simple, all adjectives that it was easier to hope for than it was to actually achieve through design. Skitter’s logo began with fi fty hand-drawn sketches, each unique and incorporating elements both visual and typographic; from this point, Skitter’s vast pool of potential logomarks and type positionings were boiled down into just six options, each being further refi ned and digitized for ease of adjustment. Next in the lineup was sorting out Skitter’s logotype. From a pool of sixty-four potential logotypes, eight were selected that best represented Skitter’s brand and values, and were each modifi ed six times in ways that adjusted, broke, or otherwise altered their silhouettes. From these forty-eight options, three were chosen, and went on to be combined with Skitter’s potential logomarks into nine potential logo options in total. When it ca actually u f e otyp cogni to ho desig actually usable and logotype d zab pe f kitter sketches, ea visual and r sixty-four pote best repres i p f o ise a s, thre kitter down d and was visual and ty pool of potentia int dig sort ed product, the fi rst step design. Skitter needed ble, and simple, all adje for than it was to actua s logo began with fi fty unique and incorpo phic; from this g o developing Skitt duct the fi rst gn. , and than egan ust si zed fo out eed e, all s to ac ons, e e of a s lo t es nd creating an s logomark as logomark something unique, jec ally je tives han aphic; from this p al logomarks and type nto just six options, each gitized for ease of adjus ing out Skitter’s logoty ial logotypes, eight Skitter’s brand a ch us herwise altere e w s po With nine potential logos isolated, it was time to colorize. Skitter tested four different color schemes for its logo and by extension its branding, amounting to thirty-six potential colored logos. Of these, only one was selected, and further refi ned. This option would go on to become Skitter’s fi nal logo, of which there would be both a horizontal and a vertical version, both of which would be incorporated in some form in all of Skitter’s designs. pt on in tota With nine colorize. Skitte s logo and by ent nd f and t six po ed, a a horizontal be incorp becom Skitte ial logos isolate be incorporated in some form in all o r tested four different c y extension its branding ntial colored logos. Of th urther refi ned. This opt s fi nal logo, of which a vertical version, some form in xtensi color her re brand gos. O . This og , o g h as time to lor schemes for g, amounting to he tio chemes fo mou se, on n wou e was on to here would be both h of which would tter’s designs. uld b kitters designs. 27 27 six times in ways that ed their silhouettes. Fro were chosen, and went otential logomarks into their re cho ntial l ettes. and w arks o nt was achie dd t rough ng elements both Skitter’s vast positionings were ch being furth stm pe. being ment. N From cted adjusted, broke, or om these forty-eight nt o ere selected that alues, and were ed broke nin thes n to b ne po eigh mbined logo n the ol of
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