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Chapter Three: Competition In order to further understand Skitter’s unique value, one must take a careful look at existing business models, and take index of their strengths and their failings. In this chapter, we will take a closer look at Skitter’s competition, and analyze where (and how) existing services fall short of satisfying customers. trengths and their failings. ke a closer look at Skitter’s e where (and how) existing satisfying customers. 9

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