Value Proposition Through partnership with retail stores such as PetSmart and Petco, Skitter provides an on-hand, readily available resource regarding information on pet care, as well as opportunities for focused, personalized savings. While Skitter is available for customers to download and use to fi nd information on their pets as well as coupons for supplies, Skitter also operates with a business-to-business model in mind. Through the download of a business version of the app on company tablets and phones, Skitter provides an on-hand resource of information for store associates, relieving the pressure that many feel to have information about any and every type of pet in their store committed to memory and available upon customer request. Rather than “I’m not sure, but I can google it,” the response to customer questions the associate is uncertain of becomes “Let me check,” an answer that is far more reassuring. There is no more scrambling around the store hoping that physical pamphlets are available. Skitter is on hand and ready to go at a moment’s notice, with no time wasted for associate or customer, providing a clear boost to associate productivity and customer satisfaction. Through its gamifi ed learning strategy, earning coupons on Skitter educates customers while also giving them the genuine sense of satisfaction stemming from the feeling of having earned rewards rather than being handed them. Careful refi nement of quiz length, content, and responses to user input developed through user testing has ensured that Skitter’s coupon-quizzes are not frustrating, annoying, or otherwise seen as a pain not worth the savings they deliver, and the ability to create an account means customers do not have to repeat quizzes to keep their access to all the best deals Skitter provides. In the future, Skitter will look to further gamifi ed learning and opportunities for savings, branching into the realm of minigames and other similar activities rather than just quizzes to enhance and retain user engagement. Skitter is a unique service that learns from failures of existing models, aims to increase customer and pet satisfaction, and will partner with businesses to better help them meet the needs of both new and existing customers. 177
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