THE rAVe Agency LOOKBOOK | 2025 Everything You Need. One Agency.
THE rAVe Agency has the experience and knowledge to help launch, brand and market your company, product or service. Kirsten Sharpe Global Accounts Director kirsten@theraveagency.com Mobile: +1.704.682-7911 TALENTS About Us.........................................................................................3 rAVe [PUBS]....................................................................................6 LAVNCH [CODE]...........................................................................14 rAVe [PUBS] at Trade Shows.......................................................16 rAVe [NOW]...................................................................................18 Josh Gangway Accounts Manager josh@theraveagency.com Mobile: +1.919.270.9726 2 LAVNCH.........................................................................................19 rAVe [CREATE]..............................................................................20 rAVe [STORYTELLING].................................................................21 rAVe [CONSULT]...........................................................................22 rAVe [SPEAK]................................................................................23
Welcome to THE rAVe Agency’s 2025 LOOKBOOK If you know rAVe already, you know we are a team that is laser-focused on helping brands in AV/IT, Unified Communications and Experiential Signage: THE rAVe Agency is all about CREATIVE — offering support with PR, social media, content marketing, branding, advertising and brand growth strategies. LAVNCH is all about EDUCATION through virtual and hybrid events, content supporting emerging technologies and a platform for brands to host their own events. rAVe [PUBS] is #1 IN AV NEWS through publishing 12 different newsletters, two websites and recording over 4,000 videos a year — all capturing the attention of over 230,000 tech pros globally. Do you want help reaching any of those 230,000 rAVe fans, followers and subscribers? Look what’s inside, explore what we can do and then call us! We are a TEAM that s what we do… Let us share that with you! Gary Kayye Co-founder & Director 3
THE Creative AV Agency 4 THE rAVe Agency is proud to serve the global AV/IT, Unified Communications and Experiential Signage markets as the industry’s first dedicated creative agency. Founded in 1998 by Gary Kayye as Kayye Consulting, the company expanded to add rAVe [Publications] in 2003, which is still the #1 trusted information source for all things AV/IT, Unified Communications and Experiential Signage, before evolving into THE rAVe Agency in 2018.
THE rAVe Agency’s Talents The AV industry’s go-to digital media hubs for industry news where you can advertise your products, services and solutions. A full-service creative agency offering content marketing, branding, social media management, graphic design, video storytelling, content marketing and more. A team of experienced creatives ready to help you understand the AV/IT, Unified Communications and Experiential Signage industry’s challenges and position your company or product for success. A group of industry experts and award-winning speakers who can present keynotes, host educational sessions and engage in panel discussions at your live or online event. [PUBS] [CODE] [LAVNCH] [CREATE] [NOW] [CONSULT] [STORYTELLING] [SPEAK] A lead-generating, education-focused virtual and hybrid events platform that provides opportunities for brand awareness, customer engagement and thought leadership. In-person event coverage that transforms your one-, two- or three-day event into a 365-day digital event. A PR agency run by industry insiders that turns your communications strategy into a brand story. THE rAVe Agency has the experience and knowledge to help launch and market your company, product or service. Whether you’re looking for an editorial partner, a creative team, event assistance, public relations help, content marketing guidance, social media management or even a keynote speaker … THE rAVe Agency is here for you. 5
ABOUT rAVe [PUBS] The #1 AV News Publication. Period. rAVe [PUBS] is THE dynamic news organization and go-to resource for the audiovisual industry, providing opinionated, timely content for the Commercial (ProAV), Experiential Signage, Unified Communications, Education, Live Events and Residential (HomeAV) audiovisual trade industries. How we reach our audience: ONLINE EMAIL via rAVePUBS.com and AVBuyers.club 6 via 12 newsletters in a range of verticals SOCIAL via rAVe’s vast social media following
LINKEDIN X (formerly Twitter) 100K 21K [PUBS] by the Numbers YOUTUBE rAVe [PUBS] reaches a dedicated and influential audience of readers in several different ways, including rAVePUBS.com, 12 email newsletters and our robust social media following. rAVe [PUBS] is the expert on what’s trending and is the #1 trusted information source for all things AV/IT, Unified Communications and Experiential Signage. 32K MONTHLY PAGE VIEWS INSTAGRAM 80K 3K *Data as of July 2024 7 [PUBS] READERS 100K FACEBOOK 16K
Our Audience Our target audience is what we call “AV/IT, Unified Communications and Experiential Signage Insiders” — dealers, integrators, consultants and designers who sell, specify, design and install audiovisual, signage and UC products and systems. However, as the market has evolved, we know reaching end users (e.g., tech managers, CIOs, CTOs, etc.) who design systems, possess purchasing power or act as in-house integrators has become critical, so we have specific end-user publication and special content just for them, too. 10% | manufacturers 75% 15% | end users of rAVe’s readership are “AV insiders” 8 *Estimated data as of July 2024 Asia and Oceania 14% Our Europe, Middle East and Africa 26% Readers 60% North and South America
Our Publishing Channels and Audiences rAVe [PUBS] is a dynamic news organization for AV/IT, Unified Communications and Experiential Signage insiders in Commercial (ProAV), Experiential Signage, Unified Communications, Education, Live Events and Residential (HomeAV) audiovisual trade industries. rAVe [PUBS] delivers opinionated coverage through various media while maintaining a strong focus on the perspectives of integrators and dealers. LAVNCH [CODE] is where ProAV and tech innovators converge to fuel industry advancements and implement cutting-edge technologies into their designs — both current and future. Help move the industry forward by getting your message, brand and products in front of tech evangelists. Target audience: CEOs, AV Technician/Installers, Integrators, AV Target audience: 3D Artists, AI Strategists, AR/VR Content Engineers, Project Managers, Multimedia Programmer/Developers, AV Sales Representatives, Consultants, Video Production Managers, AV Integration Specialists, Event Producers, Design Engineers, Sales Directors, Product Managers and more! Developers, CEOs, Creative Directors, Creative Technologists, Heads of Multimedia, Heads of Virtual Reality, Principal Creatives, Tech Leaders, Technical Producers, User Experience Designers, Virtual Production Specialists, XR Researchers and more! 9
rAVe [PUBS] Advertising Opportunities Position your brand as a thought leader by delivering engaging, educational content to the right audiences. 01. Newsletters rAVe produces 12 newsletters highlighting different verticals in the industry. These feature product announcements, educational articles, case studies and opinionated commentary from subject matter experts. Sponsors receive integrated ads, product news priority placement and price discounts on custom HTML email sends. STARTING AT $1,000 10 02. Emails Leverage rAVe’s loyal readership by sending your HTML email directly to their inbox. Our lists are sorted by vertical markets to ensure your message reaches the right audience. As part of our share-of-voice advertising philosophy, we limit our eblasts to keep our audience engaged. STARTING AT $5,500 Scan to see our full media kit with pricing.
Content Creation Support rAVe can be an extension of your marketing department! We have the technical acumen and the content-creative skills to produce whatever you need. STARTING AT $1,500 Ghostwritten blogs White-labeled content Email marketing Video ad scripts Graphic design 03. Web 04. Social Media Reach rAVe’s online audience and highlight new products, services, events and more with dedicated web banner ads. With an average of 80K monthly page views, rAVe [PUBS] delivers the best AV news and information. Sponsors receive integrated ads on the rAVe [PUBS] home page. All banner ads meet IAB standards and are valued through our share-ofvoice advertising model. STARTING AT $600 / month Leverage rAVe’s extensive social reach and promote your products, brand, event, campaigns and more to our social media audience. With over 160K followers, your message is sure to be seen. Packages are ideal for anything from small event promotion to complete product line launches. 05. Promoted Content The best marketing in a technical industry like ours is through educational content. In a digital economy, content marketing allows you to promote products and establish your company as a thought leader at the same time. Highlight your brand, stories, products, announcements, videos and more on rAVePUBS.com or AVBuyers.Club. STARTING AT $2,500 / campaign STARTING AT $1,200 11
rAVe [PUBS] Lead Generation Opportunities rAVe Surveys — starting at $10,000 rAVe surveys receive an average of 200 respondents. Gain insights directly from insiders in the AV/IT, Experiential Signage and Unified Communications industries, including those who are not yet your customers! Here’s how it works: Design. Our team will design a branded survey to help you collect leads and get feedback on new products or technology. Promote. Your survey will be promoted in a custom email blast and on rAVe’s social media channels. Incentivize. We manage the incentives for survey takers to optimize results. Receive. All of the answers and leads collected from the survey are given to you for your use. 12
LAVNCH & LEARNS — starting at $10,000 It’s like a webinar, but way, way, way better! Ask about any upcoming planned LAVNCH & LEARN events hosted by rAVe [PUBS] or let us plan an event specific to your marketing goals and needs. We have opportunities for thought leadership, product introductions and more! Deliverables include attendee leads, email marketing, social media promotion, executive interviews and more. #avIRL #avIRL — starting at $12,500 Bringing you AV case studies in REAL LIFE Case studies are a great way to demonstrate how specific problems have been solved with technology solutions and designs, but what about the behind-the-scenes experiences that don’t make it to the paper? Introducing #avIRL (AV in Real Life), where you can virtually present your case study live to an influential audience of potential buyers on the LAVNCH platform. 13
LAVNCH [CODE] is the industry’s only publication that connects tech enthusiasts with #AVtweeps via expert insights and updates on emerging technologies like extended reality, virtual production, artificial intelligence, immersive experiences and more. 01. Web 02. Emails LAVNCH [CODE] Advertising Opportunities Advertise your idea, company or product on the LAVNCH [CODE] website, the digital media hub for future-forward technologies in the AV industry. All banner ads on the LAVNCH [CODE] website meet IAB standards and are valued through a share-of-voice advertising model. Leverage the future-thinking LAVNCH [CODE] readership by sending your custom HTML email directly to their inboxes. We limit eblasts’ sending frequency as part of our share-of-voice advertising philosophy. STARTING AT $600 / month STARTING AT $2,500 14 Scan to see our full media kit with pricing.
Readers: 3D Artists, AI Strategists, AR/VR Content Developers, CEOs, Creative Directors, Creative Technologists, Heads of Multimedia, Heads of Virtual Reality, Principal Creatives, Tech Leaders, Technical Producers, User Experience Designers, Virtual Production Specialists, XR Researchers and more! 03. Promoted Content 04. Social Media Highlight your brand, products and announcements on LAVNCH [CODE]. Here’s what to expect for your content: • Featured at the top of the homepage for one week minimum • Highlighted with a banner to draw attention • Marked as promoted for transparency • Shared on the [CODE] X (formerly Twitter), Linkedin and Instagram accounts STARTING AT $1,200 STARTING AT $1,000 STARTING AT $2,500 15 Promote your products, services and brand to the LAVNCH [CODE] social audience. Ideal for events, new product launches, company news, product awareness, updates and more. Our team will develop and execute a custom campaign aligning to your goals, ranging from 1 month to 6+ months. 05. Newsletters Sponsoring a LAVNCH [CODE] newsletter — Tomorrow’s Tech Today — is a great way to reach future-conscious decision-makers. Sponsors receive a 300 x 250 px ad with a click-through link, as well as one custom HTML eblast per month to the LAVNCH [CODE] subscriber list.
rAVe [PUBS] at Industry Trade Shows We attend AV/IT, Unified Communications and Experiential Signage industry trade shows to bring the brand and products on display to our digital audience of readers. Let us help you amplify your show’s ROI by expanding your audience. Packages Include: • Exposure on rAVePUBS.com and event microsites • On-site videos and interviews • Social media coverage • Email advertising in event newsletters • rePLAY virtual event highlights • And more! 16 CHANNELS Amplify your event coverage with our dedicated show microsite, videos, blogs, email newsletters, social media coverage and more. AUDIENCE Reach our audience of AV/ IT, Unified Communications and Experiential Signage and integrators, consultants and end users to amplify your message. Find rAVe [PUBS] at: COVERAGE Ensure your message is heard with activities running before, during and after the show. Show Media Kits
rAVe rePLAY Once the event ends, how do you keep the hype going? rAVe rePLAY events provide comprehensive recaps of major industry trade shows and events. Our hosts review the latest products and solutions showcased at these events and invite industry experts for exclusive discussions on emerging trends. Chat with our team about creating a custom sponsorship designed to help you accomplish your postshow goals. Collect qualified leads Engage with the AV community Continue trade show conversations 17 Showcase new products Become an industry thought leader Participate in panel presentations
Go Hybrid With Your In-Person Event rAVe [NOW] allows you to reach a larger audience by taking your next in-person event and turning it into a virtual experience that lasts all year. We’ve helped organizations like Exertis Almo (E4 Experience), AVI Systems (AVI Live), LG (the LG Roadshow), TD SYNNEX (InVision), Integrate, Epson, Sharp and many others “hybridize” their events. And [NOW], we want to do it to yours. Let us build a complete media plan for your event and create comprehensive show coverage using every social and digital medium available. Starting at $20,000 Online Exposure 18 Blogs and Articles Email Marketing Executive Interviews Product Videos Social Media Coverage
Members Include: LAVNCH Present your company as a thought leader and collect qualified AV leads. AV/IT, Unified Communications and Experiential Signage professionals Event design professionals Architects Interior designers Experiential marketing planners Immersive production specialists The LAVNCH platform offers several different types of events from one-hour sessions to multiple day-long events. All LAVNCH events are completely customizable and are designed using a familiar linear experience to keep attendees engaged and on the platform. LAVNCH & LEARN 1 hour $10,000 starting at It’s like a webinar, only way, way better! Present content in a unique way by engaging with attendees through your platform and using its interactive features. Oh and did we mention that it’s customized to meet your branding needs? #avIRL 1 hour $12,500 starting at #avIRL (AV in Real Life), is a virtual event where you can present your case study live to a targeted audience on the LAVNCH platform. Highlight your solutions, designs and products while keeping your brand front and center. LAVNCH DAY 3+ hours $20,000 starting at Host a virtual or hybrid event with our turnkey event hosting and full-service production team. LAVNCH DAYS are interactive with live sessions and customizable options so your brand is the star of the show. LAVNCH WEEK 4 days $10,000 starting at A week-long virtual event for the AV industry offering education sessions, product announcements and panels. Sponsor a day or session to showcase new products, present your company as a thought leader and collect valuable AV industry leads. LAVNCH VTS 2+ days Inquire for pricing. Create custom virtual trade shows and conferences with live presentations, product demos, trade show “halls’’ and more, all while incorporating a seamless attendee experience. LAVNCH HYBRID 3-4 hours Inquire for pricing. Organically create more engaging experiences for your in-person event. Reach online attendees so they feel like they’re a part of the event. We curate everything so attendees feel like they’re are not just a viewer. 19 Scan to see the full LAVNCH LOOKBOOk
The ONLY Creative Agency in AV. Period. rAVe [CREATE] rAVe [CREATE] provides AV/IT, Experiential Signage and Unified Communications brands with fresh, creative ideas to help them stand out, reach their target audience and share their story. 01. Social Media Strategy & Management Grow your audience and increase engagement with a social voice that’s unique to your company. SERVICES: Social media management, strategy, paid campaigns, analysis, reporting and audits 03. Webinar Development Reach a wider audience and generate qualified leads in the AV/IT, Unified Communications and Experiential Signage industries with a custom branded webinar. SERVICES: Webinar marketing strategy, turnkey presentation creation, hosting, panel moderation, promotion, white-label services and LAVNCH & LEARNS “THE rAVe Agency’s insight was invaluable. They created exactly what we needed, and I would recommend them to any AV or Digital Signage company who needs a creative strategy.” - Kayde Anderson 20 02. Content Marketing Show your expertise by educating and connecting with the audiences looking for your solutions. 04. Experiential Marketing Engage your audience by designing an experiential marketing campaign for your next live event. SERVICES: White papers, case studies, e-books, educational content, blog posts, photography and multimedia and video production SERVICES: Event marketing strategy, event management, product launches, gamification, giveaways, event-based lead generation strategy and hybrid events
rAVe Strategic [STORYTELLING] THE #1 Strategic Partner to Help Build Your Brand. Period. rAVe [STORYTELLING] goes beyond handling all the traditional PR tasks. With [STORYTELLING], you can set your brand apart from the others, creating trust and credibility within the AV industry. Reach Your Audience Build Brand Awareness Establish Authentic Relationships Community Relations Morgan Lawrence Director of Communications 21 Communications & Content Development Media Relations Crisis Management Event Liaison Services Dealer and Distribution Relations Employee Relations
rAVe [CONSULT] THE #1 Creative Consulting Agency in AV. Period. Distribution Strategy Market Analysis Learn how to navigate complex distribution or product positioning challenges to achieve your goals. Receive a comprehensive market report or the answer to a single question from industry experts. Product Development Bring your product ideas to life by letting us help with design, creation and distribution strategy. Position the brand of your company, event or product to effectively reach your target audience. Branding Marketing Strategy Create a clear, effective plan with our marketing strategists for your company or new product. rAVe [CONSULT] uncovers valuable insights to elevate your business. With over 50+ years of combined experience in the AV industry, communications, branding and marketing, our team has the knowledge to help you learn, grow and find the best path forward. 22
rAVe [SPEAK] Need a keynote speaker, panel moderator or inspirational event leader? rAVe [SPEAK] allows you to access our team of award-winning speakers, bringing years of industry experience and thoughtful insights to your next event. Gary Kayye Steph Beckett Gary Kayye has engaged audiences and students all over the world for more than 30 years. His entertaining and approachable style has earned him numerous distinctions, and attendees consistently rate him as the top presenter at events like InfoComm, CEDIA Expo, ISE, Exertis Almo’s E4 Experience, AVI Systems’ roadshow and Integrate. Steph Beckett is an editor, on-air personality and THE resident comedian at rAVe. She not only spearheads rAVe [PUBS], but also hosts live virtual events through the LAVNCH platform. Catch her every Wednesday when she cohosts rAVe [TV] too. Megan A. Dutta Megan A. Dutta is an experienced storyteller focused on educating technology professionals. As the director of emerging markets at rAVe, she explores new technologies and trends and presents this knowledge to the ProAV community using the LAVNCH platform and LAVNCH [CODE]. Morgan Lawrence Morgan Lawrence spearheads rAVe [STORYTELLING], the strategic communications and PR team at rAVe. Boasting over eight years of in-house and agency experience, she holds her Accreditation in Public Relations (APR) — a mark of distinction for PR professionals. All rAVe [SPEAK] personalities are available for virtual, in-person and hybrid events. Packages are customized based on the event. For booking information, please contact partnerships@THErAVeAgency.com 23
Published July 2024 For more information, connect with our sales team: Kirsten Sharpe Global Accounts Director kirsten@theraveagency.com Mobile: +1.704.682.7911 Josh Gangway Accounts Manager josh@theraveagency.com Mobile: +1.919.270.9726
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