9 [BY THE NUMBERS] Our target audience for much of what we do is what we call “AV Insiders” — AV dealers, integrators, consultants, designers — they deal in the sale, specification, design and installation of audiovisual products. However, as the market has evolved, we know reaching end users (e.g., tech managers at universities and CIOs at corporations) who design systems or buy products directly have become more critical - so we have publications and special content just for them, too. 5% | manufacturers 75% 20% | end users of rAVe’s readership are “AV insiders” Estimated data as of August 2021

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