7 [PUBS] BY THE NUMBERS Twitter 20K+ @rAVePubs Facebook 17K+ rAVe [PUBS] LinkedIn 86K+ rAVe [PUBS] AVIP Gary Kayye YouTube 21K+ rAVe [PUBS] Instagram 2K+ @rAVePubs Email 100K+ Total [PUBS] readers OUR PHILOSOPHY | SHARE-OF-VOICE ADVERTISING At rAVe [PUBS], we operate with a share-of-voice sponsorship philosophy. This means limited space for ads and branded content. You won’t find any pay-per-click or cost-per-impression pricing structures on our site because we don’t believe that is the most effective and honest way to sell advertisements. Instead of bombarding our readers with hundreds of banner ads or an abusive amount of emails, we show only a limited number of ads to our audience. We give our clients a “share in the voice” we have with our audience -- if there are four sponsors, each receives 25% of the advertising share. We believe this sponsorship structure facilitates a good relationship with our readers; we respect their digital space. It also creates a better partnership with our clients, who value the exclusivity of advertising with us. As the #1 AV news publication in the industry, we strive to only work with the best. Sure, we could sell more ads and add more advertisers, but we don’t. We keep ad and sponsorship inventory focused on adding value and not distracting from the content.
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