35 DISTRIBUTION STRATEGY The AV industry is complex. Wondering whether you should go through dealers or distributors? Need to figure out how to get your products in front of the best VARs? Perhaps you need help figuring out the best strategy for selling direct. We’ll help you navigate your options and select the best partners to collaborate with to achieve your goals. MARKET ANALYSIS We’ve been working in the AV industry for decades. We’ve been through the analog sunset and AV/IT convergence, and we’ve seen countless technologies and standards. We know the ProAV market inside out, including all the players with the best and most up-to-date information. We’re not a traditional market research firm, but we DO know the ProAV market better than anyone else. Whether it’s an answer to a difficult question or a comprehensive market report, we can get you what you need. MARKETING STRATEGY The foundation of every great campaign is research and strategy. If you feel like you’re just throwing money at getting your logo or products seen, engage our strategists to work on a clear and effective plan. We’ll use research, combined with our industry knowledge and creative expertise, to produce clear insights and recommendations, as well as effective plans and strategy briefs. PRODUCT DEVELOPMENT We’ve helped design and create the market strategy for some of the biggest names in AV — Crestron, Sony, Extron, HP, Da-Lite and others. Looking for new applications for an existing product? Not sure whether to go a particular route with a design? Want to find out what it takes to enter a product category you’ve never been in before or reach a vertical market you’ve never approached? We can help. BRANDING The core of every successful campaign is a clear message. We’ve helped some of the biggest brands in AV build and execute programs including product launches; company rebrands; trade shows, roadshows and events;and traditional advertising campaigns. We’ll help you position the brand of your organization, event, product or person so you can effectively reach and engage your target audience. Let our team help you build your foundation with our branding (and rebranding) services.
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