LAVNCH [CODE] MEDIA KIT | 2025 Bringing You Tomorrow’s Tech Today
ABOUT LAVNCH [CODE] LAVNCH [CODE] is the industry’s only publication connecting tech enthusiasts with #AVtweeps via expert insights and updates on emerging technologies like extended reality, virtual production, artificial intelligence, immersive experiences and more. LAVNCH [CODE] is where ProAV and tech innovators converge to fuel industry advancements and implement cutting-edge technologies into their designs — both current and future. Get your message, brand and products in front of tech evangelists, and help move the industry forward. HOW WE REACH OUR AUDIENCE: LAVNCHCODE.com Monthly newsletters Articles LAVNCH [CODE]’s LinkedIn, X (formerly Twitter) and Instagram following Blogs 2 Videocasts Event Coverage LAVNCH [CODE] Media Kit Opinion Columns White Papers
LAVNCH [CODE] AUDIENCE The LAVNCH [CODE] audience is tech-savvy and future-focused. These professionals are looking at the next generation of AV and emerging technology solutions to implement into current designs and projects. With roots in the ProAV, broadcast and immersive advertising worlds, the LAVNCH [CODE] audience expects news, updates and expert opinions on the latest tech advancements. TECH EVANGELISTS | EARLY ADOPTERS | INNOVATORS OUR READERS LAVNCH [CODE] Media Kit 3
WEB AND EMAIL OPPORTUNITIES BANNER ADS: LAVNCHCODE.com is the resource for future-forward technologists to discover new and emerging technologies that can be used in AV integrations, installs and creative projects. Promote your brand, new products, services or technology and increase visibility for your brand with banner ads. All LAVNCH [CODE] banner ads are IAB standard. LOCATION Leaderboard Wide Skyscraper Top Medium Rectangle FORMAT SIZE (PX) 1456 x 180 300 x 250 300 x 600 PRICE (PER MONTH) $1,000 $600 $1,000 MAX # OF ADS 4 4 4 BRAND AWARENESS | PRODUCT ANNOUNCEMENTS | EVENT PROMOTIONS | NEW TECHNOLOGY 4 LAVNCH [CODE] Media Kit
LAVNCH [CODE] Newsletter — Tomorrow’s Tech Today Reach future-forward technologists and decisionmakers directly in their inboxes by sponsoring Tomorrow’s Tech Today. Sponsors will receive an integrated 300 x 250 px ad and one custom HTML email blast per month to the LAVNCH [CODE] subscriber list. CUSTOM EBLAST OPPORTUNITIES Leverage the LAVNCH [CODE] audience and promote your brand, new products, service or technology with a custom HTML email delivered to our readers’ inboxes. $2,500 / month LAVNCH [CODE] Media Kit 5 $2,500 / month
SOCIAL MEDIA ADVERTISING Looking to build a marketing strategy for your brand? Leverage the LAVNCH [CODE] social media channels to market your products, services or technology to a tech-forward audience. 6 LAVNCH [CODE] Media Kit
EARLY ADOPTER IDEAL FOR: Webinar promotion, hiring announcements, company news, product updates INCLUDES: Needs-analysis call 5 Tweets 2 LinkedIn posts Your video sponsored on YouTube Performance report INNOVATOR IDEAL FOR: Webinar promotion, company news, product updates, product awareness INCLUDES: Needs-analysis call 6 Tweets 6 LinkedIn posts 2 posts on Megan A. Dutta’s LinkedIn page 1 Instagram Reel Your video sponsored on YouTube Performance report Paid social media campaign IDEAL CAMPAIGN LENGTH: One month $1,000 LAVNCH [CODE] Media Kit IDEAL CAMPAIGN LENGTH: Two months $3,500 EVANGELIST IDEAL FOR: Product launches, brand awareness, case study and white paper promotion, larger or in-person event promotion INCLUDES: Needs-analysis call 10 Tweets 10 LinkedIn posts 2 posts on Megan A. Dutta’s LinkedIn page 1 Instagram Reel 2 Instagram posts Your video sponsored on YouTube Performance report Paid social media campaign IDEAL CAMPAIGN LENGTH: Three months $5,500 Interested in more options or a larger campaign? Let us build a custom social media marketing package for you. Contact: Partnerships@theraveagency.com 7
PROMOTED CONTENT Highlight your brand, product, service or technology on the LAVNCH [CODE] website. All promoted posts are featured at the top of the homepage for one week. Sponsored content is marked as promoted and highlighted to drive traffic and shared on the LAVNCH [CODE] social channels. BLOGS | VIDEOCASTS | WHITE PAPERS | VIDEOS | CASE STUDIES | PRODUCT NEWS Articles — Starting at $1,200 Articles, stories or blogs posted on the LAVNCH [CODE] website and shared on social media. Written by LAVNCH [CODE]: $2,500 | Written by sponsor: $1,200 Videocasts — Starting at $2,000 Video interviews posted on the LAVNCH [CODE] website and shared on social media. DeCoded videocast with Megan A. Dutta: $2,000 Videos — Starting at $1,000 Your videos posted on the LAVNCH [CODE] website and shared on social media. Product demo (recorded by LAVNCH [CODE] at a trade show): $1,000 | Sponsor-produced video: $1,000 8 LAVNCH [CODE] Media Kit
LEAD-GENERATION OPPORTUNITIES White Paper and Case Study Promotion — starting at $2,000 Promote your thought leadership content pieces and reach a tech-forward audience. Content will be gated behind a custom lead-generation form for increased ROI. CASE STUDIES AND WHITE PAPERS WILL BE: Published on the LAVNCH [CODE] website Featured in the LAVNCH [CODE] newsletter Promoted on the LAVNCH [CODE] social channels with 2 tweets, 2 Instagram posts and 2 LinkedIn posts Optional add-on: Custom HTML to the LAVNCH database — $2,500 LAVNCH [CODE] Media Kit 9
#avIRL Starting at $12,500 Have a project that would be great as a LIVE case study to show the LAVNCH [CODE] audience? Host an #avIRL session to demo your recent project to a targeted audience of potential buyers, where they can ask questions and have conversations directly with you, and the designers and installers. Deliverables Include: • One-hour live panel discussion moderated by Megan A. Dutta • Audience Q&A and polling (4-6 questions) • Dedicated landing page with video content, photos and downloadable assets • One-on-one and group networking with attendees • Custom session banner designed by rAVe • Promotion to the LAVNCH community • Registered attendee lead data 10 LAVNCH [CODE] Media Kit
Starting at $10,000 LAVNCH & LEARNS It’s like a webinar, only way, way better! Present content to your audience in a way that incorporates engaging features and interactive content without limiting your ability for branding. Customize your event page and upload additional content so users can join in for an engaging digital event! And with our turnkey event service, we will build the page, populate the content, manage registration, promote the event via social media and HTML emails and produce the event. All LAVNCH & LEARN events include attendee tracking features so you know exactly what parts of your event attendees found engaging. Deliverables include: • Live event moderated by Megan A. Dutta • Customizable live audience engagement features • Dedicated landing page with video content, photos and downloadable assets • One-on-one and group networking with attendees • Registered attendee lead data • Email and social media promotion LAVNCH [CODE] Media Kit 11
Published July 2024 For more information, connect with our sales team: Kirsten Sharpe Global Accounts Director kirsten@theraveagency.com Mobile: +1.704.682.7911 Josh Gangway Accounts Manager josh@theraveagency.com Mobile: +1.919.270.9726
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