9 [BY THE NUMBERS] Our target audience for much of what we do is what we call “AV Insiders” — AV dealers, integrators, consultants, designers — they deal in the sale, specification, design and installation of audiovisual products and systems. However, as the market has evolved, we know reaching end users (e.g., tech managers at universities and CIOs at corporations) who design systems or make product buying decisions, or act as in-house integrators, has become critical so we have publications and special content just for them, too. 5% | manufacturers 70% 25% | end users of rAVe’s readership are “AV insiders” Estimated data as of August 2022
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