41 DISTRIBUTION AND POSITIONING STRATEGY The AV industry is complex, but we know how to navigate it. We can help with a variety of complex distribution or product positioning challenges, such as entering a new vertical market, product pricing, deciding whether to go through dealers or distribution, deciding if and whether to do direct sales and how to figure out the best dealer partners for your product or company. We’ll help you navigate your options and select the best partners to collaborate with to achieve your goals. MARKET ANALYSIS We’ve been working in the AV industry for decades. We’ve been through the analog sunset and AV/IT convergence, and we’ve seen countless technologies and standards come and go. We know the ProAV market inside out, including all the players with the best and most up-to-date information. We’re not a traditional market research firm, but we DO know the ProAV market better than anyone else. Whether it’s an answer to a difficult question or a comprehensive market report, we can get you what you need. MARKETING STRATEGY The foundation of every great campaign is research and strategy. If you feel like you’re just spending money without knowing your end goals, engage our strategists to work on a clear and effective plan. We’ll use research, combined with our industry knowledge and creative expertise, to produce clear insights and recommendations, as well as effective plans and strategy briefs. We can also build comprehensive go-to-market strategies for new products or companies. PRODUCT DEVELOPMENT We’ve helped design and create the ideas and strategy behind products for some of the biggest names in AV — Crestron, Sony, Extron, HP, Da-Lite and others. Looking for new applications for an existing product? Have a patent or IP you think is valuable but not sure how to take it to market? Want to find out what it takes to enter a product category or vertical market you’ve never been in before? We can help. BRANDING The core of every successful campaign is a clear message. We’ve helped some of the biggest brands in AV build and execute programs including product launches; company rebrands; trade shows, roadshows and events; and traditional advertising campaigns. We’ll help you position the brand of your organization, event, product or person so you can effectively reach and engage your target audience. Let our team help you build your foundation with our branding (and rebranding) services.
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