39 Event Liaison Services Our network connects your brand with the people and companies you want to meet at events in the, UCC, Digital Signage and AV/IT industries. We’ll support your event coordination and logistics, lead management and promotional marketing to help you deliver the right message to your audience before, during and after an event. We can also assist in managing media appointments or executive schedules. Crisis Management One of a brand’s most valuable assets is its reputation. Unfortunately, bad things happen, and sometimes those things can threaten your reputation. The best way to protect your brand is to establish a crisis management strategy before there’s a crisis. Our services can assist in anticipating threats and seizing opportunities to prevent crises before they happen, in addition to having a plan if something does happen. We can also help design a communications strategy for difficult business choices, such as company sales or layoffs, or react quickly to unexpected crises as soon as they happen, deploying strategic public relations responses quickly. Media Relations Even the best story won’t land media coverage without the work that comes before the pitch, both in preparation for contacting the media and afterward, to maintain relationships with them. Good press relations isn’t just about blasting out releases and hoping they’ll get picked up; it’s about understanding the needs of the editors, the tone and coverage style of the publications, what’s important to them and how we, as storytellers, can make their lives easier. With deep experience on the publication and media relations side, we do that better than anyone else and can use it to help you build media relationships and get the message that you want out. Dealer and Distributor Relations Engaging your dealer and distributor customers through experience marketing, gamification and personalized events expands your network, strengthens your industry relationships and builds brand loyalty. We will develop a strategy for customized programs and events, including headquarter tours, trade show networking, dealer incentives and social activities to engage your dealer/distributor audience, keep your brand front of mind for them and reward them in the ways they want to be rewarded. Community Relations Besides the UCC, Digital Signage, and AV/IT industries, you may want to have a great relationship with other communities, such as the local areas your corporate offices or manufacturing plants are in. We can help position your company as a strong corporate citizen and sociallyresponsible business by taking an active interest in the well-being of that community. We’ll work with you to establish programs that get your employees, executives and larger network involved in the communities you most wish to support.
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