35 CONTENT MARKETING WEBINAR DEVELOPMENT Great content is a vital tool in your B2B marketing strategy; it can set you apart as a thought leader in a technical industry, tangibly demonstrating the quality of your products and how you support partners and customers and help connect you to audiences looking for solutions you have. Most importantly, it can educate, which is always our favorite form of marketing. Our content marketing solutions are optimized for qualified lead generation while still providing great value to the audience. EXAMPLES: White papers, case studies, eBooks, educational content, blog posts, photography and multimedia Reach a wider audience, generate qualified leads and educate the AV industry with a custom webinar designed specifically for your brand. Our [CREATE] team offers a variety of à la carte webinar services, ranging from strategy to promotion to hosting/teaching to research and content design. We have a library of continuously-updated, already popular presentations we can offer you, or we can design a totally new presentation just for you. We also offer LAVNCH & LEARNS, delivered via our own LAVNCH virtual platform, as a turn-key webinar service in which we work with you to create all content and promotion to ensure excellent attendance. More about LAVNCH & LEARNs is on page 25. EXAMPLES: Webinar marketing strategy; turn-key presentation creation (including research, slide and graphic design, text copy), hosting, panel moderation, webinar promotion, white-label services EXPERIENTIAL MARKETING VR FOR AV Live event experiences and participation engages and entertains, increasing brand loyalty and creating excitement around a campaign. Our experiential marketing team is the best in the industry; we’re wellknown for THE GAME at trade shows such as InfoComm and ISE. If you’re interested in designing your own experiential marketing campaign to engage your audience, we can help. We can also assist with hybrid events and hybrid experiential marketing! Event marketing strategy, event management, product launch strategy, gamification, giveaways, event-based leader generation strategy, hybrid events Take the lead in innovation and B2B customer experience by turning your fixed installs into living case studies. Our platform-agnostic VR solution works on every VR platform and web browser. Our team will create a VR experience of your install, case study, event or trade show booth and show you how to use the experience to engage with the audience and capture qualified leads. EXAMPLES: Launch plans, VR case studies, custom VR experiences, VR trade show booth recreations
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