“We are able to develop outside the series processes. That gives us more flexibility. And more openness to unusual impulses.” Aaron Post, Interior Designer experts have been criss-crossing markets and continents since 2016, organizing workshops that help others to experience and apply human thinking. Most of the feedback is positive, sometimes even surprising, and always fresh and enriching. The Future Center also breaks new ground in its recruiting. The majority of employees come from international backgrounds, are highly trained and under 35. Only a few are classic automobile professionals, some do not even have a driver’s license. What tempted them to come here? The close proximity to Berlin. The good team play lead by Nanna Nietiedt, Ulrike Müller, and Peter Wouda. A smart work-life balance. But above all, the exhilarating feeling that comes with playing a part in moving a global group forward. User journey as a working basis: the mobility solutions must be designed to solve concrete everyday problems (below). Team USP and a model of the Urban Shared Pod (right). And if their work culminates in a cutting-edge product – so much the better. Sedric, a self- driving car with no pedals or steering wheel that was developed in cooperation with Group Research, caused quite a stir at the motor shows in Geneva and Frankfurt in 2017. Users can summon the car at the touch of OneButton, a remote that is smaller than a car key. Sedric has made people sit up and take notice of the Future Center – not just in the Group, but also across the automotive industry. Since then, hardly a week passes without people from various brands swapping knowledge and ideas about the future – the Potsdam way. MORE ABOUT THIS ONLINE: Our video at annualreport2017.volkswagenag.com
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