FACE THE CHANGE Explore New Ways Asking questions, developing ideas, understanding customers: Four of the ten members of “Team USP” during a normal day at the office. Take a great leap forward and then follow the trail back to the present: Working sketch for Vehicle Design at the Volkswagen Group Future Center Europe on the banks of the Tiefer See lake in Potsdam. solve more customer problems and execute fewer tasks. We work in agile interdisciplinary teams where the hierarchies are flat and there is no room for autocrats. And we take feedback from our users on board as early and as often as possible,” says Alisa Goikhman, UX Design Concepter for smart interfaces. The trailblazers at the Future Center call this philosophy “human thinking.” There is only one focus: people. Their needs. Their wellbeing. And what Volkswagen can do to strengthen people’s confidence in new mobility solutions. Team USP started with two four-week sprints at the end of 2016. Armed with their list of questions, the team members took to the streets and asked Berlin passers-by for answers. Then they got down to evaluating the responses: user journeys took shape in order to better understand 69
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