The delivery message is transmitted via email. The moment of truth arrives when Gufeng opens the trunk. could reach US$1.5 trillion by 2030, one-quarter of all automotive revenues. The quality of the platforms will decide who comes out on top in attracting and keeping customers in this gigantic market. Tomorrow’s ideal customer The big players in Silicon Valley, too, are using this trend to set themselves apart from the rest. At the end of the day, it is not necessarily the biggest that wins, but the player that can provide the best customer experience. Jeff Bezos, CEO of Amazon, once said, “If you only take your lead from your competitors, then you are condemned to playing the waiting game. On the other hand, if you focus 100 percent on customers you can always be the pioneer.” What Volkswagen We is currently developing is already shaping up to be a visionary and eminently practical solution. “I’m very willing to download apps if I think a digital trend is a good idea,” Gufeng Zhou says. “But I don’t go along with every marketing gag.” Gufeng, who was born in China, came to Germany in his early twenties, and has been living in Berlin since 2009. Today, he works as a data analytics manager in e-commerce. He has always been an early adopter. He built his first computer as a 13-year-old student in 40 China. Today, Gufeng makes use of all the mobile services he considers meaningful – from digital wallets to education apps. He doesn’t own a car, but uses car sharing up to three times a week. He has an account with sharing services for e-scooters and bikes, and is a real virtuoso when it comes to combining public transport, cars and two-wheelers. If you were to paint a picture of the ideal customer based on everything that has been written about urban mobility – Gufeng Zhou would be the perfect fit. Meanwhile, it is afternoon in Berlin. Gufeng has quickly changed into his sports outfit at the office. Before he drives home, he wants to go for a jog along the bank of the River Spree. There are plenty of public parking options near Moltkebrücke. “That’s good for me in two ways, because it also means that the courier is able to deliver the parcel,” he says as he steers the Polo through the city. Gufeng Zhou can use the Polo equipped with We Deliver technology for four weeks. His girlfriend Dijana (right) also thinks the service is useful.
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