FACE THE CHANGE Connect with Consumers “If the engine and the transmission, the fuel tank and the exhaust system are superfluous, then we designers have unbelievable creative possibilities. Shared mobility brings unprecedented leisure potential, creating an entire universe of new ideas. Just imagine – you could decide on the spur of the moment to make your journey to the office in a Viennese café, a pizzeria or an Italian bar. That sounds a bit utopian, but will soon become part of everyday life.” 35
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