Funeral Service 2. The family could create virtual floral experiences shared with everyone, especially those who cannot attend. 3. Family & friends who are absent can send letters and flowers to the home, especially over an extended period. Share the deceased’s favorite flower In our survey on grief, we found that those who are grieving love to receive a certain kind of bouquet: ones that include the deceased’s favorite flower. Consider sharing the favorite flower and then providing a way for family and friends to send those flowers to the funeral home or else to the family after the funeral. Meaningful moments in virtual situations As individuals continue masking at times and avoiding certain group settings, funeral home leaders may be asked to find unique ways to help families honor those who have passed. Flowers can be a powerful way to connect people when they are not together. Here are some ideas: 1. Close family members who cannot attend receive meaningful arrangements, such as the deceased’s favorite flower or something that captures the person’s spirit, along with a special letter. This allows them to have something near them even when physically absent. As the funeral space moves into taking a deeply holistic approach to supporting families, rethinking flowers might be a powerful way to set apart your business and better serve your customers. The shift across all sectors to personalized services opens the door for innovation and opportunity in a truly authentic way. Even through the tears, it may inspire the most genuine of smiles. Sarah-Eva is the founder and CEO of Floracracy, the first online flower company working to redefine how consumers engage with purchasing and receiving flowers. Believing in a world where more people get to cry disbelieving tears of gratitude over a letter full of positive stories about them and those they love; the company delivers VESSELS across the US: beautifully written letters paired with uniquely styled premium floral arrangements. Floracracy is an OGR supply partner. They offer brochures & free content around floral meanings that members can share with families, with a 10% commission on any sale. Learn more at Floracracy.com/pages/loss www.ogr.org | The Independent® 25
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