Marketing questions or even a behind-the-scenes look into the director’s shoes. It’s all about the aesthetics Taking the time to decide on a color palette or the types of images/content you want to post will go a long way. Think about your favorite brands. When you see a logo, a certain color, sometimes just a single image, you’re able to easily relate that back to that brand. On social media, the same logic applies. If someone scrolls their feeds and sees one of your images, they should automatically be able to link it back to you. The right aesthetics will become memorable from the start. Personality Don’t be afraid to show the personality of yourself and your staff. Focusing too heavily on selling will result in people leaving your page and losing connection with you. The more personalized the post, the better. Sharing things like team birthdays, new hires, photos of your staff outside of work and giving back to the community, will bring a new light and personality to your business. Today, a human approach rather than a heavily marketed channel will always go a long way to appearing followers. Managing your business’ social media can be a task in itself, but the rewards you gain are always worth the effort. If you are looking to up your social strategy, resources are aplenty, from a quick Google search to even seeking out an agency dedicated to bringing that strategy in your head to fruition. With a few habit changes, you will be on your way to a successful social strategy for your business. Still not sure if you have the time to manage what your business is able to optimize? Check out the benefits of choosing a social media agency: • That lack of time for fleshing out a strategy that will set your business apart? Take the worry out of your hands with the help of an agency. With some guidance from you, an agency will take your vision, research the market and put together a strategy that will elevate your business to the next level while always staying true to your message. 16 www.ogr.org | Winter 2021 • Remember that full time job of monitoring and encouraging engagement? Agencies will take the work off your plate and dedicate the time and resources necessary for keeping up to date on all messages, both negative and positive, to continue to build an engaging and loyal follower base without you having to worry about how much time has passed. • Keeping a steady, consistent posting schedule can get the better of everyone. Without a steady pace that followers can come to expect, your audience might feel disconnected. An agency will not only curate the content but will put together a consistent plan that will ensure your business is always front of mind to your followers – without you even having to go in and schedule another post again. • Struggling to reach your audience of choice? With an agency, demographics and targeting are a key service in ensuring your posts are being reached by the optimal people. No more dead air, only the right people seeing your posts. Whether this is by researching the industry market or by directly advertising to those key groups, agencies will be able to uncover an audience you might never have been able to reach prior. I started working in the funeral profession as president & co-owner of FrontRunner Professional. I worked with that company until leaving to start a new company called FuneralTech, which also became a Golden Services Group supplier. One of my goals and objectives is to offer a great service to a profession of professionals like yourselves. Digital marketing is still relatively new to the funeral profession and I would like to introduce you to it at a cost that is affordable to all funeral home owners. OGR members get 20% off social media packages, 28% off pay-per-click monthly management fees and 17% off SEO monthly fees with YourSocialStrategy.com
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