Marketing SOLUTION: Contests and giveaways are always a quick way to grow your following. Have a product or service you could give away? A gift card or two you could offer your followers? Contests go a long way in the short term to start growing your audience. Retaining them? That’s always the sticking point. But if you are targeting your core audience with the giveaways and have the content and the consistency to back it up, you’ll be able to retain those followers you make in a quick giveaway. Challenge #5: Creating and curating content At the end of the day, it’s the content you supply on your social channels that will drive growth, engagement, and retainability of new and current followers. Discovering dynamic content that informs, entertains and has a clear-cut call-to-action will help bring customers to your page and keep them there. The difficult part? Curating and creating content takes time. Instead of a solution for this challenge, we have a few tips to help you along the way in curating and creating content that will help take your business’ social pages to the next level. Finding a balance It’s easy to get stuck in a cycle of the same content. Breaking out of the same content you post will bring variety to your channel and show off the personality of your brand (more about that later). You offer social media audiences more than funeral service. Grief resources, answers to common questions or even a behind-the-scenes look into what funeral directors do can all be valuable content. Becoming a resource Outside of the service you provide, what are you able to offer your audience? For funeral professionals, maybe it’s sharing grief resources, funeral etiquette, common 14 www.ogr.org | Winter 2021

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