Marketing CampaignA “Stay Connected” New Marketing Campaign Now Available By Nancy Weil, OGR Member Resources Director Included with your OGR membership Reach out to your community with these messages designed to engage consumers during the COVID-19 pandemic. With so much of the news being filled with what people “can’t do,” these messages are filled with what they “can do.” Best of all, you can let them know what you “are doing” to help the families you serve during this time. This program is designed to allow you to easily post messages to your social media accounts showing the resiliency of people to adapt to new safety restrictions while also reminding them of the importance of being #TogetherAgain. options such as webstreaming of services, drive-by visitations or spacing of chairs in your chapel. • Now more than ever…stay connected with those you love is the theme of nine social media memes. Each of these fun posts highlight the way normal activities such as family reunions, group fitness and play dates have changed under COVID-19. Optional: OGR can put your funeral home’s logo on each of these posts for a small fee. • Pre-Plan Today social posts focused on reasons to pre-arrange their funeral. • We Remember ads memorializing those who have died during the COVID-19 pandemic. This new program is available as part of your membership at no charge. Optional: Have your funeral home’s logo placed on each social media meme for $50. To get started, visit https://www.ogr.org/stay-connected or contact Nancy Weil at (512) 334-5504 ext. 304. You will receive: • Why Funerals Matter More Than Ever Before is a piece designed to be used as a blog, press release or recorded for a television or radio spot. This message reminds people about the importance of funerals and allows your funeral home to highlight ways your funeral home is accommodating families with www.ogr.org | The Independent® 9
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