The Invisible Front Lines to provide live streamed services, the dedication of funeral directors has truly been a remarkable thing to witness. I believe the memory of how those funeral directors went the extra mile to do all they could to help families during this pandemic should be celebrated and honored in the years to come. Once things have returned to normal, there will likely be many lessons that can be learned from this period in history. We expect many of the routines and procedures funeral professionals used previously will be reevaluated. For us here at ASD, we plan to explore different solutions we can implement to provide added assistance to our clients during times when they need us the most. We pray we will not see a pandemic like this anytime again in the future, but preparing in advance for such an event will only make us all stronger going forward. Jessica Farren (Fowler) is the Public Relations Specialist and Staff Writer at ASD – Answering Service for Directors where she has answered the calls of funeral homes nationwide for more than 16 years. Jessica manages ASD’s blog and social media presence and has also contributed articles on a variety of subjects to funeral trade publications. A www.ogr.org | The Independent® 23
24 Publizr Home