Online ReviewsA improve your reputation is the next one. By ensuring your business has a reputation management strategy, you’re not only making sure your families love you, but also your current and future employees. And loyal employees are worth much more than their weight in gold. An online reputation management strategy can help mitigate the damage done to your brand by negative publicity to a certain extent. The more effective your online reputation strategy is the better for the growth of your funeral home. That is why you should implement an effective online reputation management strategy for your business without further delay. It can help to increase calls and take your funeral home to the next level. An effective online reputation management plan is ideal to maintain the good name of your firm in the long run. Now more than ever, it is vital to be aware of how your firm is perceived in the community. By watching how people talk and doing what you can to make things right, you can enjoy a better reputation online. Careful reputation management does not just help protect you from negative reviews. It can also improve your funeral home’s profile and help you continue to thrive. As Ben Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Remember his words the next time you question the value of online reviews and an online reputation management strategy. Joe Weigel is the owner of Weigel Strategic Marketing, a communications firm focused on the funeral profession that delivers expertise across three marketing disciplines: public relations, branding, and communications. Visit his website at weigelstrategicmarketing.webs.com. He also can be reached at weigelstrategicmarketing@gmail. com. It takes many good deeds to build a good reputation, and only one bad one to lose it. -Benjamin Franklin www.ogr.org | The Independent® 13
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