10 Reasons Online Reviews Are Key for Building Your Funeral Home’s Brand by Joe Weigel ADOBE STOCK 2. Understand and Better Serve Your Families Online reviews can tell you whether you are doing a good job or conversely what you are doing wrong and need to address to improve your service to families. This allows you to better serve your families by quickly and efficiently resolving any issues they have, thereby creating a positive experience for the family that will only help your business in the future. 3. Improve Rankings Online reviews do more than just creating better relationships between your firm and your families, they work towards improving your website’s ranking on search engines like Google, Bing, Yahoo! and more. The more that is written about your funeral home online, the more important a search engine considers you to be! 4. Enhance Higher Keyword Content Online reviews help your funeral home’s website to have a steady influx of SEO keywords that can help your firm have a more prominent online presence for families. This is due to the fact that many of the keywords included in online reviews help to bring up your website in search results for families looking for a funeral home to contact. 5. Allow Families to Have a Voice and Create Loyalty Consumers who take the time to leave an online review for a business are far more likely to feel a certain loyalty to that business. Through the act of leaving an online review and establishing a relationship with the firm, it allows your families to feel like they have a voice and are able to provide feedback in a positive and meaningful way. www.ogr.org | The Independent® 11
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